Eamon Fitzpatrick to Step Down as MD of IPG Mediabrands
One of the country’s top media professionals Eamon Fitzpatrick is stepping down as managing director of IPG Mediabrands Ireland. Fitzpatrick has been managing director...
Business Post Acquires Red C Research & Marketing for €7m
In one of the biggest developments in the market research industry in years, The Business Post Group has acquired Red C Research & Marketing.
Red...
Mindshare Retains Unilever’s Irish Media Business Following Global Review
Following one of the biggest global media reviews in recent years – estimated to be worth €2.8bn- the GroupM agency Mindshare has retained a...
Opinion: First Party Data and GDPR
With third party cookies on the way out, marketers contemplating the use of first party data strategies will still need to keep data protection...
News Ireland Gets IAB Ireland Gold Standard Certification
News Ireland has become one of just five companies in Ireland to be awarded the Gold Standard certification by the Internet Advertising Bureau Ireland.
News...
Out Look : The Latest OOH Trends & Developments
In a new weekly series of reports called OutLook, James Byrne, marketing manager, PML Group looks at the latest trends and developments from within...
In the Company of Huskies Picks up Failte Ireland Digital Business
In one of the biggest account wins of 2021, In the Company of Huskies has picked up the digital account for Failte Ireland which...
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Havas Rolls Out New Campaign for Stout Brand Island’s Edge
Heineken Ireland has kicked off a national campaign to promote its new stout brand, Island’s Edge.
The new campaign was created by Havas Dublin and...
TBWA Campaign Raises Awareness About Digital Sexual Abuse
TBWADublin has created a new campaign for the Department of Justice that highlights the fact that the sharing of intimate images without that person’s...
Opinion: Embracing the Sustainable Shopping Mindset
As online shopping continues to rise by double digits annually and sustainability remaining high on the agenda of most consumers and businesses, Bryan Cox...
