Out Look : The Latest OOH Trends & Developments
Sophie Hamilton, marketing executive, PML Group, shares new iQ research in this week’s Out look
iQ 2022 Research – Part 2
Last week we reported...
Thinkhouse Puts Its Stamp on the Christmas Season
The youth marketing agency, Thinkhouse has put its stamp on the festive season after it was invited to create the An Post Christmas stamp...
Media Central Adds Bauer’s audioXi to its Portfolio
From January 2022 onwards Media Central will represent the Bauer Media Audio-owned, audioXi, Ireland’s leading digital audio exchange.
Founded in 2018, audioXi has been a...
Rothco Shortlisted Seven Times in Eurobest Awards
Rothco, part of Accenture Interactive, has been shortlisted in seven different categories for its “Saylists,” initiative, a collaboration with Warner Music and Apple Music that...
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Boys+Girls Launches Indescribably Delicious Campaign for Smithwicks
Boys+Girls has rolled out a new brand campaign for the Diageo-owned beer Smithwicks.
The campaign will run across TV, radio, OOH, digital audio and social.
The...
Allianz Backs Women’s Aid With €1m Campaign
Allianz Insurance has partnered with Women’s Aid as part of €1m three-year deal to highlight domestic abuse in Ireland.
The German insurer will also support...
MediaCom Ireland Appoints First Head of Performance
MediaCom Ireland has appointed Dominick Holmes as the agency’s first head of performance. Holmes has been business director of MediaCom since 2016.
In his new...
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Bewley’s Returns to TV Screens With Christmas Campaign
Bewley’s has teamed up with Dublin creative agency The Tenth Man to launch a new festive campaign to highlight the role coffee plays in...
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Banjoman Films Rolls Out First Ever Christmas Campaign for Monaghan’s Cashmere
Banjoman Films has created a touching and powerful festive campaign for Monaghan’s Cashmere, one of Dublin’s most iconic and longest established retailers.
Established 61 years...
DMG Media’s Football Sponsorship Gets a Crowd Boost
Following the success of its sponsorship of both the EVOKE.ie FAI Women’s Cup Final and the Extra.ie Men’s Cup Final, both of which took...
