TAM Ireland has announced the shortlist for this year’s TAMI Awards which will take place on May 19, 2022.
The awards are designed to celebrate the smartest and most effective uses of everything today’s TV has to offer and to honour the teams and agencies behind great TV planning.
The competition will be judged by a panel of industry experts and the overall winner of the Grand Prix will win €100,000 worth of TV airtime for their brand.
In addition, the Award winners will showcase their winning entries at the Winners Showcase later in the year where they will present their successful campaigns and give an insight into how and why they won at this year’s awards.
TAMI Awards Shortlist 2022
Best Use of TV Sponsorship
Core Sponsorship, Zenith and Londis: Londis: Proud Sponsors of Ireland’s Fittest
FamilyMediacom and Boots: Boots give Irish Beauty fans an impressive Glow Up!
Boyne Valley Group-McDonnells Curry Sauce: McDonnells Curry Sauce Sponsorship of Ant & Dec Saturday Night TakeAway
Core Sponsorship and McDonald’s: McDonald’s McDelivery delivering I’m A Celebrity… Get Me Out of Here! On Virgin Media
Best Use of TV On A Small Budget
Sky Media, Advantage Media and BCP Asset Management: BCP Contextual Alignment Campaign
Dentsu and Visit Scotland: Getting an Irish audience to consider Scotland
Dentsu, Storylab, RTÉ and Electric Ireland: Electric Ireland Superhomes & My Bungalow Bliss – Building Our Way To A Brighter Future
Best Ongoing Use of TV
Zenith and the Irish League of Credit Unions: Monster TV
Mindshare and with 123.ie: How TV was the current to help us swim upstream in a Sea of Sameness
Havas Media and Hyundai: Hyundai – From Challenger to Leading Brand
Mediaworks and Irish Life: Getting Ireland to ‘Embrace Change’ by embracing TV
Best Use of Innovation
Mediacom, Digitize and with Diet Coke: All 4 Ad Pause – Diet Coke Break – Simple but Smart
RTÉ, Carat and Electric Ireland Darkness into Light: Darkness Into Light: One Sunrise Together
Mediacom and Boots: Boots give Irish Beauty fans an impressive Glow Up
Best Use of TV To Drive a Rapid Response
Sky Media and UNICEF Ireland: UNICEF Give A Vaccine & Sky Media
Mediacom and Saint Vincent de Paul: How TV changed the fortunes of SVDP
For more information visit www.tamireland.ie
