Home News Sky Forms Content Partnership with DMG Media Ireland

Sky Forms Content Partnership with DMG Media Ireland

Pictured: Karl Byrne (DMG) Melissa Byrne (Sky) Jessica Moloney (DMG) & Doug Farrell (DMG)

Sky Ireland has teamed up with DMG Media Ireland to promote its content across the publisher’s digital and print platforms.

According to DMG Media Ireland, “the long-term partnership will reinforce Sky as the number one destination for content, bringing a broad range of both Sky Original and Sky exclusive content as well as content from streaming platforms such as Netflix, Amazon Prime Video, Disney+ and Apple TV, together in one place through Sky TV platforms.”

The content will revolve around a mix of editorial, video, display, and social advertising to amplify Sky’s content will and be seen across the full DMG suite of platforms, including The Irish Mail on Sunday, MailOnline, EVOKE, Extra.ie, Rollercoaster.ie and Geek Ireland.

According to Karl Byrne, group head of sales at DMG Media Ireland: “This partnership allows us to apply the full DMG ecosystem to build awareness for Sky content, product, and brand. This is what we do best at DMG Media – we engage audiences through great content. The obvious synergies at play for both brands mean this partnership will not only add value for our client but also our audiences.”

“We are delighted to be working with DMG, their diverse and engaged audiences are a natural fit and will enable us to showcase our huge breadth of Sky Original and Sky exclusive content available on our award-winning Sky Q platform,” adds Caroline Donnellan, head of marketing at Sky.

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