Opinions Wins Grand Prix at Research Excellence Awards 2021
Opinions, RED C, B&A and MCCP were this years’ winners at the annual Market Research Awards 2021 which took place online today (Friday, Feb...
Boys+Girls Launches New Experiential Agency
Boys+Girls has launched a new brand experience agency called EXP. The new agency is headed up by Karleen Smyth, who held the role of...
New Judges and Sponsors Announced for Media Awards 2022
As the Media Awards 2021 opened for entries earlier this week, a number of new judges have joined the judging panel including Martina McDonnell,...
Opinion: Rising Costs Threaten to Undermine Consumer Sentiment
Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes...
Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director PML Group, with this week’s Out Look on Out of Home.
Dual Screen approach for the Virgin Media Dublin...
Wish I’d Done That: Nadia Marlène Karim, Core Creative
This week Nadia Marlène Karim from Core Creative shares the campaigns she wishes she worked on.
This is a tough one - like really, really...
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BBDO Dublin Rolls Out Game of Thrones Campaign for Tourism Northern...
BBDO Dublin has rolled out a new campaign to promote the world’s first and only Game of Thrones Studio Tour which is located in...
Spark Foundry Makes Three Key Appointments
Spark Foundry, the Core-owned media agency, has made a number of key appointments, including two appointments to the board.
Antaine Conway joins the board of...
Kantar’s TGI Survey to Be Published Twice a Year
Kantar’s TGI survey data will now be published twice a year, according to the market research firm.
Used widely within the media, marketing and advertising...
CSR Awareness Levels Remain Poor Among Irish Consumers
Awareness levels about corporate social responsibility (CSR) among Irish consumers is low, according to new global research published by the Worldwide Independent Network of...
