Out Look : The Latest OOH Trends & Developments
Physical Shopping at Pre-Pandemic Levels: Colum Harmon, marketing director PML Group, with this week’s Out Look on Out of Home.
Shopping Centre sales...
War in Ukraine Dents Irish Consumer Confidence
Following Russia’s invasion of the Ukraine, consumer confidence is down according to the latest B&A Consumer Confidence Barometer.
Despite most Covid restrictions coming to an...
Business Post Launches Inaugural Sustainability Awards with PwC
With sustainability high on the agenda at the moment the Business Post and PwC have launched the inaugural PwC Sustainable Business Awards.
The awards will...
TBWADublin Rolls Out New Campaign for Breakthrough Cancer Research
TBWADublin has created its first campaign for Breakthrough Cancer Research, the charity that raises money to fund cancer research.
Building on the success of previous...
Belfast Live Tops Ipsos Iris Research With 49% NI Reach
The Reach-owned Belfast Live is now reaching 49% of the population in Northern Ireland according to new research carried out by Ipsos Iris in...
The Lennon Courtney Podcast Makes GoLoud Debut
GoLoud, the Bauer Media-owned digital audio platform that hosts podcasts, live radio, and music streaming, has added the The Lennon Courtney Podcast to its...
IAPI to Host First Creative is Native Event in Two Years...
Winning on a Global Stage is the theme of IAPI’s first in-person event in over two years which will be held at the Lighthouse...
Disney+ Amplifies New Movie Launch with 3D Outdoor
Disney+ has broken new ground in Out of Home advertising in Ireland with the launch of its latest film, TURNING RED. In a media...
Media Awards to Host Entry Workshop on March 8 as New...
A number of new judges have joined the judging panel for the Media Awards 2022 while the organisers have also announced that it will...
Out Look : The Smile is in the Mind
James Byrne, marketing manager PML Group, looks at the latest developments and trends from the OOH world.
The Smile in the Mind
The world of advertising...
