Out Look: From IRL to URL
Companies like Spotify are leading the way in combining Out of Home advertising with mobile technology, driving online action and enhancing brand engagement.
Aaron Poole,...
Newstalk Rolls Out Major Brand Refresh and New Tagline
Newstalk has rolled out a major new rebrand of the station, including a new logo, visual identity as well as a new brand tagline.
The...
Wavemaker Wins Grand Prix at The TAMIs For Bord Bia Campaigns
The GroupM-owned Wavemaker picked up the Grand Prix at the annual TAMI Awards.
Wavemaker won the top award for its work with Bord Bia and...
Gráinne Wafer Wins All Ireland Marketing Champion Award 2023
Gráinne Wafer has been named as the recipient of 2023 All Ireland Marketing Champion Award, ahead of the Marketing Institute Ireland All Ireland Marketing...
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Heineken Stunt Showcases the Giant Rugby Ball that Never Was
With the countdown to Heineken Champions Cup Final in the Aviva Stadium well underway, Heineken pulled off a clever brand stunt that ignited social...
Digital Adspend Slowed Down in 2022 According to IAB PwC Report
Following several years of double digit growth, digital advertising spend in the Irish market rose by a modest 4% last year according to the...
IAPI Announces First Round of Judges for Effie Awards Ireland
IAPI has announced details of its panel of judges for the first round of judging in this year’s Effie Awards Ireland.
The judging panel will...
Out Look: Public Transport being used for a wide range...
Younger audiences travel on public transport most often, greatly increases their chances of being exposed to Out of Home.
James Byrne, marketing manager, PML...
Opinion: Threads With Benefits
Jane Dunleavy of RED C writes about the growing importance of sustainable fashion within the wider fashion industry and why consumers need to embrace...
NewsBrands’ Engage Event & Media Planning Competition Returns on May 30
NewsBrands Ireland will host both its annual Engage breakfast event and the Media Planning competition on May 30th in the Morrison Hotel, Dublin.
The Engage...
