Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director, PML Group with this week’s Out Look on Out of Home.
Celebrating 4T Years
2022 is a special year for PML...
Opinion: Pesky Challengers Make it Difficult for Digital Duopoly
David Fogarty wonders if Google and Meta’s dominance continue, or will we see challengers like Apple, Amazon, TikTok, Netflix and Disney make real in-roads...
OMD Retains Virgin Media Ireland Account
OMD has retained the Virgin Media Ireland media buying and planning account following a competitive pitch.
“We’re delighted to be continuing to work with OMD....
Sky Media is Upfront About Future Developments
Sky Media hosted its annual Upfronts event this week with a number of key speakers, including Orlaith Ryan, chief commercial officer and Malcolm Murray,...
Consumer Sentiment Remains Fragile According to Credit Union & Core Research
As Irish consumers continue to battle with rising interest rates and rampant inflation, consumer sentiment has improved somewhat although remains very fragile as the...
Boys+Girls Launches First of its Kind Experimental LEGO Café in Dublin
In what is a world first for the Danish-headquartered toy franchise, LEGO opened its first experimental LEGO® Brick Café in Dublin to coincide with...
Credit Unions Top RepTrak Sustainability Index for 2022
Ireland’s Credit Unions have the best sustainability reputation in Ireland, according to the latest Ireland RepTrak Sustainability Index 2022 study which is carried out...
Javelin Rolls Out New Menopause Campaign for Department of Health
Javelin has rolled out a new campaign for the Department of Health to stimulate conversation around menopause.
Half a million women experience menopause at any...
Mindshare Brews Up a Halloween Treat for Aperol
Mindshare Ireland has rolled out a new Halloween-themed campaign for Aperol, the Campari-owned drink that is more synonymous with Summer than any other time...
Two Irish Teams to Enter eurobest Young Creative Competition
Two teams from Ireland will take part in the eurobest Young Creative Competition 2022, according to IAPI.
The first team is made up of Roisin...
