JCDecaux has picked the five charities that it will work with in 2023 and 2024 announced that they will be working with five charity partners in 2023 and 2024. The charity partners are ALONE, Barnardos, Fairtrade, Fighting Blindness and the Peter McVerry Trust.
The OOH company has been running a formal charity partnership program since 2016 and each charity is given access to the JCDecaux portfolio of outdoor advertising formats to promote their respective causes.
The charity partnership program is part of its ESG strategy, which recognises the importance of their advertising formats in the public realm as a community communications channel, with the objective of ensuring that these formats continue to make a positive contribution to society.
According to Tony O’Flanagan, marketing director of JCDecaux: “This year we had the highest number of applications for our charity partnership program to date and the standard of entries was extremely high. Incredible work is being done by the charity sector in so many different areas. We are really looking forward to working closely with our charity partners over the next two years and we are confident that our formats will play a vital role in raising awareness of the crucial work that all of our charity partners are doing.”