Opinion: It’s All About Positioning and Proposition
It’s easy to get distracted by the latest new platform or digital development and forget about what’s most important in marketing: positioning and propositions,...
Forsman & Bodenfors Launches New E-Scooter Campaign for RSA
Forsman & Bodenfors Dublin (formerly In the Company of Huskies) has launched a new campaign for the Road Safety Authority (RSA) to inform all...
TBWA Launches Major Brand Refresh for Dalata Hotel Group
TBWADublin has launched a total refresh of the Dalata Hotel Group brands worldwide.
The launch follows TBWA’s 2023 win of their social media and performance...
IAPI & Marketing Society Future Council Take first STEPS with Mentoring...
IAPI has launched a “collaborative mentoring initiative” with the Marketing Society’s Future Council.
Called STEPS (Share, Teach, Elevate, Progress, and Support), the aim of the...
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Connelly Partners Rolls Out Campaign to Encourage People to Take Expressway...
With Dublin Airport getting ready for the busy summer months, Connelly Partners has rolled out a new campaign for Bus Éireann’s Expressway service that...
Pluto Appoints Alex Totaro as Head of Digital
An established digital marketer, Totaro has amassed considerable international experience, having worked for a number of leading brands including Samsung, Expedia, Nickelodeon, P&G and...
Opinion: Agency Existential
In Adland, the next generation is usually the same as the last. Maybe not this time, writes James Dunne.
What do Y&R. J. Walter Thompson,...
Boys+Girls Launches New Campaign for Streaming Service NOW
Boys + Girls has launched a brand new multi-channel campaign for NOW, the leading contract free streaming service for sport, movies and TV series.
Following...
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Thinkhouse Delivers New Campaign for Keelings
Thinkhouse has created a new cross-platform campaign for the fresh produce company Keelings.
The new campaign is part of a new brand refresh for the...
Opinion: Social Cohesion Weighing on Consumer Mindset
Sonya McGuirl, research director, Core Research, looks at some of the findings from its latest Consumer Mindset report
The consumer mindset in May 2024 is complex,...
