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New In-Game Ad Format Rolled Out by Bauer’s audioXi

The Bauer Media-owned audioXi has rolled out a new “in-game audio” format on the Irish market. The digital audio exchange will resell an advertising format...

Out Look : The Latest OOH Trends & Developments

Colum Harmon, marketing director PML Group with this week’s Out Look on Out of Home. Coca Cola Top Spending Brand in June  Summer and...

Opinion: Cannes – Je Ne Regrette Rien

Fresh from the agency’s success at Cannes, where it picked up a Silver Lion, Bridget Johnson, executive creative director of Boys+Girls reflects on the...

Vaunnie McDermott Appointed as MD of Connelly Partners

Vaunnie McDermott has been appointed as managing director of Connelly Partners Dublin. With over 20 years’ experience working in the marketing and advertising industry, including...

Rothco to Become Part of Accenture Song’s Droga5

Rothco, adland's most successful creative advertising agency is changing its name to Droga5 Dublin. The move will involve Rothco becoming an integral part of Droga5's...

Cubery Expands Ad and Product Research Platform into Ireland

Cubery, a global advertising and product research specialist, which is headquartered in Melbourne, is rolling out its offering to the Irish market as part...

All Out Summer

People are ready to embrace experiences. Sophie Hamilton, marketing executive PML Group with part two of All Out Summer research. Summer 2022 brings with it...

Onside Research Highlights Decline in Optimism Among Sports Sponsors

With inflation impacting on both consumer and business sentiment, the sports sponsorship industry is witnessing a decline in the levels of optimism witnessed in...

BBDO Dublin Appoints Jess Derby as Head of Content & Production

BBDO Dublin has appointed Jess Derby as its new head of content and production. She joins the Sandymount-based agency from Rothco, part Accenture Song...

IAB Ireland Published Brand Safety Guide for Advertisers

IAB Ireland has published a new Guide to Brand Safety which is aimed at helping brands make informed decisions when it comes to brand...

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