Havas Rolls Out New Campaign for Stout Brand Island’s Edge
Heineken Ireland has kicked off a national campaign to promote its new stout brand, Island’s Edge. The new campaign was created by Havas Dublin and the TVC brings to life the brand story, which “profiles people at Ireland’s urban edges, depicting where bold new ideas are born. The TVC also brings to life the Irish entrepreneurial spirit; where the progress...
Family Stories Take Centre Stage in New Vodafone Campaign
Vodafone Ireland has launched a new though the line campaign called ‘Growing up Together’ to promote its Red Family plan. The new campaign is running across TV, cinema, VOD, digital, social and retail. Created by Folk Wunderman Thompson, the campaign tells one family story through the eyes of two brothers, each of whom has his own perspective. The campaign explores...
Javelin Rolls Out New Creative Campaign to Promote An Post Commerce
Javelin has created a new campaign for An Post Commerce to highlight how it helps businesses of all sizes to promote sell, deliver and succeed. Many business customers are unaware of the full range of tools and technology that An Post Commerce has to offer, from dynamically targeted Direct Mail marketing solutions, to the new e-commerce online hub. A core...
Havas Rolls Out Water Conservation Campaign for Triton
In an effort to encourage consumers to conserve water and save energy, Havas Dublin has created a campaign for Triton to encourage shorter showers. The average person spends around nine minutes in the shower, washing 100 litres of water down the drain. By cutting shower time down to five minutes, water and energy is saved. The campaign consists of a...
Core Launches New Aviva Campaign & Brand Positioning
Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva. “It takes Aviva” is the new positioning and was arrived at after research conducted by Core revealed that consumers crave emotional confidence in their insurance provider and that many don’t believe their car insurer or breakdown assistance policy will come through...
Folk Rolls Out New Campaign to Promote Irish Life Health’s MyClinic Offering
Folk Wunderman Thompson has rolled out a new cross-platform campaign for Irish Life Health to highlight its MyClinic service which provides members with unlimited digital doctor and professional counselling services as well as a range of other services such as dietician and physiotherapists. The creative for the campaign demonstrates how often the last thing you need is the interruption of...
Glenisk Returns to TV after 11 Year Absence with New Campaign
Glenisk, the premium yoghurt brand has returned to TV screens with its first campaign since 2011. Created by BBDO Dublin and called “Organic. Double Goodlier” the campaign focuses on the consumer and environmental benefits of choosing organic and shows how much people may benefit from having a little Glenisk organic yogurt in their lives. “It’s over a decade since our...
SuperValu Promotes Inclusivity in New GAA Campaign
TBWADublin has rolled out a new campaign for SuperValu as part of the retailer’s sponsorship of the GAA and to highlight the importance of inclusivity. Called “Bring it On,” the campaign kicks off with a powerful 60” spot featuring a collection of real players, officials and supporters of different ages, race, gender, physical and mental ability. Each of whom has...
Boys+Girls Launch Powerful Campaign to Support BeLonG To Youth Services
Boys+Girls have launched a compelling campaign in support of the LGBTI+ community with BeLonG To Youth Services, which calls for an end to the violence and a safer future - that’s hopefully somewhere over the rainbow. 1 in 5 people who identify as LGBTI+ have been physically attacked because of their sexuality. Boys+Girls created a powerful press ad and impactful...
Publicis Rolls Out Latest Instalment of Vhi Campaign
Vhi Healthcare has launched the latest instalment of its endearing brand story-telling campaign that features real customer stories. This piece tells the story of Cristín and her husband who noticed their baby son Alex was missing development milestones. After a call to the Vhi Paediatric Clinic, a clear path was laid out for Alex’s journey through treatment and diagnosis. The...
