SuperValu Stresses Super Value in Campaign from Boys+Girls
The Musgrave-owned SuperValu has launched a new national campaign to highlight more than 500 price cuts across everyday grocery and household products. The campaign,”Still Super, Now Better Value”, aims to demonstrate the scale of recent price reductions across items including fresh fruit and vegetables, dairy and meat, as well as other household staples. The television campaign was designed to communicate the...
Circle Content Rolls Out New Campaign for DoneDeal Cars
Circle Content, the sister-agency of Boys + Girls, has created a new tongue-in-cheek TV and digital campaign for DoneDeal Cars, repositioning the brand as the “confident choice for premium car buyers.” The new campaign is running across TV, cinema, digital, outdoor and social media channels. “The campaign addresses a key perception challenge: establishing DoneDeal Cars as more than just a marketplace...
Boys+Girls Returns With New Campaign for Re-turn
Boys+Girls have launched a new campaign for Re-turn, the operator of Ireland’s Deposit Return Scheme. The campaign is part of Re-turn’s existing brand platform “Re-turn It Right” and is running across TV, social, OOH, and radio. Moving on from the festive tone of its recent Christmas activity, the new work positions returning bottles and cans as the most achievable and impactful...
WPP Media Delivers a Slice or Two of Christmas for Brennans Bread
WPP Media has launched its latest Christmas campaign for Brennans Bread, turning one of the festive season’s most beloved food moments – the making of the leftover sandwiches- into a legendary sporting event. “This year, Brennans is taking centre stage with a campaign built on three cherished Irish traditions: great food, great fun, and commentary from the legend himself, George...
Five Years Later Mrs Higgins is Still Going Strong
It was November 2020 and Covid-19 was preying on the old and the vulnerable. Partial and blanket lockdowns, working from home and self-isolating were still a thing. Communites around the country had found a new sense of purpose and unity and we even lit candles for nurses. This new-found sense of community slowly percolated into adland but few ads matched...
Toyota Hopes Good Things Happen with New Campaign from Javelin
Toyota Ireland has launched a new brand campaign called “Good things happen when you are relentless about better.” Javelin has handled all the creative, strategy, planning and media and the campaign will run across all media platforms, kicking off with high profile AV spots, including The Late Late Toy Show. According to Javelin, the campaign, “creatively reflects Toyota’s unique ‘Kaizen’ philosophy...
AIB Celebrates GAA Sponsorship With New Campaign from TBWA
With the AIB All Ireland Club championship well underway, TBWAIreland has rolled out a new campaign for the bank as part of a “refreshed strategic focus” for its Gaelic Games sponsorship and the AIB All-Ireland Club Championships. The campaign is running across TV, radio, out of home, print, social and digital and reaffirms the bank’s brand platform, “For the Life...
National Lottery Celebrates Christmas With New Campaign from Folk VML
The Irish National Lottery has rolled out its new Christmas campaign. The next chapter of the brand’s long term platform Dreams Waiting to Happen, the campaign was created in collaboration with Folk VML, OLIVER and Starcom. The campaign was launched earlier this week and is running across TV, AV, outdoor, radio and social. The campaign kicks off with the hero TVC...
Droga5 Dublin Rolls Out Festive Pan European Campaign for Smyths Toys
Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer's push deeper into Europe as it targets expansion in France, Germany and the Netherlands. Created by Droga5 Dublin, part of Accenture Song, the new work follows last year’s Effie Awards-nominated Christmas campaign, which also topped YouTube’s UK performance charts. This year’s story introduces Sam and his sniffer dog,...
Eason and Dynamo the Gift of Inspiration this Christmas
The Dublin-based agency Dynamo has rolled out a heart-warming Christmas campaign for Eason, the country’s largest bookseller. Called “Inspire Someone this Christmas,” the campaign is airing on RTÉ, Virgin, Channel 4 and Sky. A top-of-mind physical destination for books at Christmas, Eason has successfully leant into title-oriented tactical communications in recent years. This year, however, the retailer has taken advantage of...
