The Public House Creates Affirmative Campaign for Irish Defence Forces
The Public House has rolled out a new campaign for the Irish Defence Forces, its first campaign since picking up the account last year. The campaign, which will run across TV, VOD, OOH, Social, Radio, and Press, encourages people to ignore the little voice inside their heads which sews the seeds of self-doubt. The campaign eschews the usual things seen in...
Grey London Rolls Out New Global Campaign for Tourism Ireland
Tourism Ireland has rolled out its new global campaign platform. Created by Grey London, it is called “Ireland Goes Beyond” and sets out to redefine perceptions of the island of Ireland in overseas markets targeted by Tourism Ireland. According to Grey London, “the core insight for the campaign is that while most holidays leave visitors feeling like a tourist on...
Havas Dublin and Crime World Invite You to Get into Crime
Havas Dublin has rolled out a new campaign to promote the recently launched CrimeWorld.ie website which is published by Mediahuis Ireland and which replaces the old SundayWorld.com website. Called “Get Into Crime” has rolled out across TV, digital audio, print and outdoor and “captures the in-depth quality of Crime World’s journalism by showing readers immersed in the stories themselves, as...
SuperValu Stresses Super Value in Campaign from Boys+Girls
The Musgrave-owned SuperValu has launched a new national campaign to highlight more than 500 price cuts across everyday grocery and household products. The campaign,”Still Super, Now Better Value”, aims to demonstrate the scale of recent price reductions across items including fresh fruit and vegetables, dairy and meat, as well as other household staples. The television campaign was designed to communicate the...
Circle Content Rolls Out New Campaign for DoneDeal Cars
Circle Content, the sister-agency of Boys + Girls, has created a new tongue-in-cheek TV and digital campaign for DoneDeal Cars, repositioning the brand as the “confident choice for premium car buyers.” The new campaign is running across TV, cinema, digital, outdoor and social media channels. “The campaign addresses a key perception challenge: establishing DoneDeal Cars as more than just a marketplace...
Boys+Girls Returns With New Campaign for Re-turn
Boys+Girls have launched a new campaign for Re-turn, the operator of Ireland’s Deposit Return Scheme. The campaign is part of Re-turn’s existing brand platform “Re-turn It Right” and is running across TV, social, OOH, and radio. Moving on from the festive tone of its recent Christmas activity, the new work positions returning bottles and cans as the most achievable and impactful...
WPP Media Delivers a Slice or Two of Christmas for Brennans Bread
WPP Media has launched its latest Christmas campaign for Brennans Bread, turning one of the festive season’s most beloved food moments – the making of the leftover sandwiches- into a legendary sporting event. “This year, Brennans is taking centre stage with a campaign built on three cherished Irish traditions: great food, great fun, and commentary from the legend himself, George...
Five Years Later Mrs Higgins is Still Going Strong
It was November 2020 and Covid-19 was preying on the old and the vulnerable. Partial and blanket lockdowns, working from home and self-isolating were still a thing. Communites around the country had found a new sense of purpose and unity and we even lit candles for nurses. This new-found sense of community slowly percolated into adland but few ads matched...
Toyota Hopes Good Things Happen with New Campaign from Javelin
Toyota Ireland has launched a new brand campaign called “Good things happen when you are relentless about better.” Javelin has handled all the creative, strategy, planning and media and the campaign will run across all media platforms, kicking off with high profile AV spots, including The Late Late Toy Show. According to Javelin, the campaign, “creatively reflects Toyota’s unique ‘Kaizen’ philosophy...
AIB Celebrates GAA Sponsorship With New Campaign from TBWA
With the AIB All Ireland Club championship well underway, TBWAIreland has rolled out a new campaign for the bank as part of a “refreshed strategic focus” for its Gaelic Games sponsorship and the AIB All-Ireland Club Championships. The campaign is running across TV, radio, out of home, print, social and digital and reaffirms the bank’s brand platform, “For the Life...
