NEWS
Opinions & ReAction Win Grand Prix at Research Excellence Awards
Opinions and ReAction picked up the coveted Grand Prix at the annual Marketing Society’s Research Awards which were held in Dublin’s Shelbourne Hotel.
The joint...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Showcasing 2025: OOH in motion
Across 2025, many of the campaigns that stood out on Outdoor were not just about what appeared on the screen or panel, but when and where it appeared
Zenith Wins Pushes Core to Top of COMvergence’s 2025 Media Tracker
Core has topped COMvergence’s Ireland News Business Barometer (NBB) for the first three quarters of 2025.
According to the NBB, Core Group led Total New...
The Irish Marketing Podcast: Fever Pitch
The latest episode of The Irish Marketing Podcast has just dropped and this week we dwell on a thorny topic that often keeps agencies...
New Campaign from Boys+Girls Shows Jacobs Capture the Essence of Christmas
It wouldn’t be Christmas in Ireland without a few tins of chocolate Kimberley, a few packets of Mikdo or Coconut Creams lying around the...
AudioXi & Veritonic Set New Benchmark With Advanced Audio Analytics Campaign
In a market first for Ireland,the digital audio exchange audioXi, partnered with independent audio research platform Veritonic, to measure the impact of Aero’s recent...
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Ringers Rolls Out New Campaign for Smithwick’s
The Diageo-owned beer brand Smithwick’s has unveiled the latest chapter of its “Originals Find Originals” brand platform with a new campaign that showcases the...
Goosebump Appoints New Executive Creative Director
Robert Boyle has been appointed as executive creative director with goosebump.
A well-known figure within the creative advertising industry Boyle brings has over 20 years’...
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Alone Launches Heart-Warming Campaign from Bonfire
Bonfire has launched a new TV campaign to raise awareness for the charity ALONE.
The heart-warming film is based on a simple insight: you may...
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New Campaign from Re-turn Show us the Right Way to Do Christmas
Re-turn, Ireland’s Deposit Return Scheme, has released its first Christmas campaign, in collaboration with creative agency Boys + Girls.
According to the agency, the campaign...
Research Identifies the Power of Connection in Audio Consumption Habits
New research carried out by dentsu and the audio broadcaster Onic has highlighted the “the power of connection” when it comes to how and...
Iapi Survey Points to Broad Optimism Across Media and Creative Agencies
Iapi’s latest Pathfinder Pulse Survey points to broad optimism for 2026 across Ireland’s advertising and communications industry, with agency leaders anticipating higher client spending,...
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The Irish Experiential Agency Behind the FIFA World Cup 2026 Draw in Washington D.C
With Irish eyes focused on the FIFA World Cup 2026 draw in Washington this week, behind the scenes the Dublin-headquartered experiential agency Catapult has...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
