AdWorld News

Tourism Ireland Woos Spanish Consumers with New GoT Campaign

Fresh from its Game of Thrones-inspired victory in Cannes, Tourism Ireland is using series seven of the popular TV drama to promote Northern Ireland...

Radical Bags Two Awards at Global Content Marketing Awards

The Core Media-owned Radical has won two top awards at the global Content Marketing Awards 2017. The agency achieved the honours in the ‘Best Content...

HB Launches Location and Weather Specific OOH Campaign

HB, Ireland’s leading ice-cream brand, has launched an out-of-home first on the Irish market with a new advertising campaign that features location-specific and weather-triggered...

Just Eat Takes Over dublinbike Sponsorship

Just Eat has taken over as the new sponsor of dublinbikes, the city-wide bike scheme which is managed by JCDecaux and Dublin City Council. Just...

OOH Sector Reports Strong Performance for First Half of 2017

The Irish out-of-home (OOH) market continued to perform strongly in the first half of 2017 according to PML Group. In a new report  on the...

Karleen Smyth To Head Up Boys and Girls Experiential Offering

Karleen Smyth has been appointed as senior activation director with Boys and Girls with a brief to head up the agency’s experiential business and...

Mediavest Changes Name to Spark Foundry

The Dublin-based agency Mediavest, which is part of Core Media, has changed its name to Spark Foundry following a global rebranding of the agency. Mediavest...

Múirne Laffan to Leave RTÉ after 16 Years

Múirne Laffan has announced that she is to move on from her position as Chief Digital Officer to pursue other interests outside RTÉ. “I joined...

INM Forms New Digital Content Business with ShinAwil

Independent News & Media (INM) has teamed up with Larry Bass and his company ShinAwil to form a new digital-content business called Offscript. The new...

Facebook to Co-Sponsor Your Business Live Exhibition

Facebook has been named as a co-sponsor of Your Business Live, the two-day business-to-business exhibition which is being organised by Independent News & Media...

Latest Appointments

Karleen Smyth To Head Up Boys and Girls Experiential Offering

Karleen Smyth has been appointed as senior activation director with Boys and Girls with a brief to head up the agency’s experiential business and...

Core Media Appoints Gary Bampton as Head of Operations

Core Media has appointed Gary Bampton to the newly created position of head of operations. Brampton joins Core Media from Realex Payments where he spent...

Account Wins

Mediavest Picks up Irish Distillers Media Account

Following one of the biggest pitches of the year so far, Mediavest has been appointed by Irish Distillers Pernod Ricard as its agency of...

Boys and Girls Picks Up Barnardos Account

Following a competitive pitch, Barnardos children’s charity, has appointed Boys and Girls (to work with it for the next five years. Fergus Finlay, CEO, Barnardos...

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