Saturday, May 28, 2016

AdWorld News

Radical Wins Social Media Agency of the Year

The Core Media-owned Radical scooped Agency of the Year at the annual Social Media Awards in the RDS this week. This is the fourth...

TV3 Bags Big Brother Rights

TV3 has secured the Irish broadcast rights to reality show, Big Brother, produced by Initial (part of the Endemol Shine Group) for Channel 5...

Women are the impulse buyers, not men according to new research

Women are more likely to make impulse purchases when grocery shopping, while men are more likely to switch brands to avail of a special...

Irish Times Gets Recognition at INMA Awards

The Irish Times was recognised in two categories at the International News Media Association Global Media Awards this week in London. The awards recognise the...

Keith McCormack Appointed CEO of Today FM

TodayFM has appointed Keith McCormack as its new CEO. He replaces Peter McPartlin who left the station a few months ago. McCormack has been CEO...

Independent News & Media launches Book of Evidence Quiz

Emer Merriman from Carat is the first winner of INM’s weekly quiz to coincide with the publication of its research on the Irish newspaper...

AdGrads Get Ready for the Pitch Night with PML and JCDecaux

The annual AdGrad 2016 Pitch Night takes place next week on June 2nd and PML Group and JCDecaux have worked with the class to...

Insight of the Week: Luxury Purchasing Hasn’t Gone Away

The downturn that started in 2008 inevitably changed consumer behaviour, but eight years on, what has the knock on effect been for consumer attitudes...

RTÉ launches B2B brand campaign promoting new Branded Content offering on AdWorld.ie

RTÉ Media Sales – Digital, has launched an innovative, brand campaign on the IMJ/Adworld website, via a Rich Media Homepage Takeover. RTÉ partnered with Adworld.ie...

Yahoo Appoints Electric Media as Sales Partner in Ireland

Yahoo has appointed Electric Media to manage advertising sales in Ireland. According to ComScore, Yahoo is the third most visited web property in Ireland,...

Latest Appointments

Keith McCormack Appointed CEO of Today FM

TodayFM has appointed Keith McCormack as its new CEO. He replaces Peter McPartlin who left the station a few months ago. McCormack has been CEO...

Michael Lee Appointed Assistant Chief Executive at ASAI

The Advertising Standards Authority for Ireland (ASAI), has appointed Michael Lee as its new assistant chief executive. In his new role, he will support the...

Account Wins

Mediaworks Drives Away with Citroën and DS Automobiles

Citroën and DS Ireland has appointed Mediaworks as its new media agency following a pitch process. Mediaworks will play a key role in developing the...

Mediavest Retains Nissan and Aviva Accounts

Mediavest has retained two key accounts believed to be worth in excess of €6m following two competitive pitches. Both Aviva and Nissan have extended their relationship...
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