Wednesday, February 18, 2026

McDonald’s Kicks of Sponsorship of Virgin Media TV’s NFL Series

McDonald's is to sponsor Virgin Media Television's upcoming slate of NFL games, kicking off with the Croke Park showdown between the Pittsburgh Steelers and...

Irish Sponsorship Market Hits Record Growth in Q2 2025

The Irish sponsorship market recorded its most active quarter on record in Q2 2025, with deal volumes surging by almost 50% compared to the...

Toyota to Sponsor the Camogie Association and GAA/GPA

Toyota Ireland has announced a new three-year partnership with The Camogie Association and GAA/GPA. The deal will see Toyota become the Official Car Partner to...

Mercedes-Benz Seals Sponsorship Deal with RTE’s The Traitors Ireland

Ahead of the much-anticipated broadcast debut of The Traitors Ireland, RTÉ Commercial has bagged Mercedes-Benz Ireland as the car partner of the new series...

McDonald’s Takes on Sponsorship of Bauer’s Regional Breakfast Radio Shows

Bauer Media Audio Ireland has announced that McDonald’s will be the new title sponsor of Breakfast Shows across the Bauer regional network of stations...

Evoke to Sponsor Irish Women’s Rugby Team

The dmg media-owned EVOKE has partnered with the IRFU as one of the official sponsors of the Irish Women’s Rugby Team. “This is a significant...

Dalata to Sponsor Under GAA Under 20 Football Championship

Dalata Hotel Group, Ireland’s largest hotel operator, is to sponsor the GAA Under 20 Football Championship for the next five years. The tournament will be...

Virgin Media TV Bags BGE as Sponsor of Help Me Buy...

Bord Gais Energy is to sponsor the second series of Help Me Buy a Home on Virgin Media One and Virgin Media Play. The  show...

EVOKE.ie Backs Vhi Mini Marathon

The DMG Media-owned Evoke.ie has teamed up with the Vhi Women's Mini Marathon as this year's media partner. The event is the largest all-female...

New Sponsorship Agency Established by James Wynne

Ireland’s sponsorship industry, estimated to be worth around €215m a year, has a new entrant in the form of Playbook, an agency set up...

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