Irish Sponsorship Market Grows 5% to €236m in 2025 according to...

The Irish sponsorship market grew by an estimated 5% this year to €236m, according to the latest research by sponsorship consultants Onside. According to Onside,...

IRFU Bags Optimum Nutrition as Key Nutrition Sponsor

The Glanbia-owned Optimum Nutrition, the world’s No. 1 sports nutrition brand, has announced a new partnership with the Irish Rugby Football Union (IRFU), becoming...

KFC Sponsors Today FM’s Dave Moore Show

KFC is to sponsor the Today FM Dave Moore show  which is broadcast every Monday to Friday between 9am and 12pm. The sponsorship, which was...

McDonald’s Kicks of Sponsorship of Virgin Media TV’s NFL Series

McDonald's is to sponsor Virgin Media Television's upcoming slate of NFL games, kicking off with the Croke Park showdown between the Pittsburgh Steelers and...

Irish Sponsorship Market Hits Record Growth in Q2 2025

The Irish sponsorship market recorded its most active quarter on record in Q2 2025, with deal volumes surging by almost 50% compared to the...

Toyota to Sponsor the Camogie Association and GAA/GPA

Toyota Ireland has announced a new three-year partnership with The Camogie Association and GAA/GPA. The deal will see Toyota become the Official Car Partner to...

Mercedes-Benz Seals Sponsorship Deal with RTE’s The Traitors Ireland

Ahead of the much-anticipated broadcast debut of The Traitors Ireland, RTÉ Commercial has bagged Mercedes-Benz Ireland as the car partner of the new series...

McDonald’s Takes on Sponsorship of Bauer’s Regional Breakfast Radio Shows

Bauer Media Audio Ireland has announced that McDonald’s will be the new title sponsor of Breakfast Shows across the Bauer regional network of stations...

Evoke to Sponsor Irish Women’s Rugby Team

The dmg media-owned EVOKE has partnered with the IRFU as one of the official sponsors of the Irish Women’s Rugby Team. “This is a significant...

Dalata to Sponsor Under GAA Under 20 Football Championship

Dalata Hotel Group, Ireland’s largest hotel operator, is to sponsor the GAA Under 20 Football Championship for the next five years. The tournament will be...

EDITOR PICKS