Adidas Taps Actor Barry Keoghan for New Man United Campaign
Following on from the success of its 2023 campaign featuring former Irish footballer Roy Keane (below), sportswear brand adidas has turned to another Irish...
Guinness Scores with Premier League Countdown
As the countdown to tonight’s Premier League kick-off between Man Utd. and Fulham draws closer to the first whistle, Guinness - the championship’s newly-appointed...
Economic Data Gives Consumer Sentiment a Boost According to Ipsos B&A...
This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 8th – 14th July 2024.
Consumer confidence has increased sharply in July...
IAPI and The Marketing Society Future Council Announce 38 Mentors for...
IAPI and The Marketing Society’s Future Council have published the final list of mentors for STEPS, the collaborative mentoring initiative that aims to cultivate...
CMOs & CFOs are More Aligned than Previously Envisaged According to...
New research carried out by Amárach Research for IAPI points to a greater alignment between chief marketing officers (CMOs) and chief financial officers than...
Out Look: PTSB shares Team Ireland’s Golden Moments
Digital dynamic copy displayed as quickly as gold medals were placed around the necks of Ireland’s Olympians, made possible via LIVEPOSTER.
Pluto the Agency Rolls Out National Campaign to Promote National Heritage...
With National Heritage Week set to take place between August 17 and August 25, Pluto the Agency has rolled out a new campaign for...
The Public House Raises a Glass to Fierce Mild Pale Ale...
With sales of zero and low alcohol beers continuing to rise, The Public House has rolled out a brand identity for a new beer...
OOH Advertising Continues Robust Growth in H1 2024 Reports Talon
The latest expenditure results from the Outdoor Media Association for the first half of 2024 confirm the sustained growth trajectory of Out-of-Home (OOH) advertising,...
Digital Audio and Branded Content Drive Growth in Radio Market in...
Increased revenues from digital audio and branded content like sponsorships and other partnerships made a significant contribution to the growth in commercial revenues generated...
