Newstalk and OTB Drives Off With New Hyundai Partnership
The Bauer Media-owned Newstalk and sports media brand Off The Ball, have inked a two-year partnership deal with motoring brand Hyundai.
Under the agreement, the...
Lumen Research Highlights Effectiveness of Irish Radio for Advertisers
Irish radio is one of the most powerful media channels in the world for driving genuine audience attention, according to carried out by Lumen...
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NetBet & Talon Deliver Single Leg Takedown
Online sports betting company NetBet has brought a touch of UFC energy to Dublin with a disruptive Out of Home (OOH) execution.
The creative concept...
Five Years Later Mrs Higgins is Still Going Strong
It was November 2020 and Covid-19 was preying on the old and the vulnerable. Partial and blanket lockdowns, working from home and self-isolating were...
Droga5 Dublin Adds Gold European Effie to Dublin Samaritans’ Award Haul
Droga5 Dublin, part of Accenture Song, has continued its winning streak with "The 26th Minute" campaign by winning a Gold European Effie at the...
The 2 Johnnies Podcast Ends 2025 on a High Note and...
New research carried out by RED C Research on behalf AudioOne, shows that the popular The 2 Johnies Podcast has an average weekly listenership...
Opinions & ReAction Win Grand Prix at Research Excellence Awards
Opinions and ReAction picked up the coveted Grand Prix at the annual Marketing Society’s Research Awards which were held in Dublin’s Shelbourne Hotel.
The joint...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Showcasing 2025: OOH in motion
Across 2025, many of the campaigns that stood out on Outdoor were not just about what appeared on the screen or panel, but when and where it appeared
