Online Shoppers Prefer Buying from Trusted Websites According to Research
With the countdown to Black Friday, Cyber Monday and Christmas well underway, Irish consumers still prefer to buy direct from a website rather than...
Winners of 2025 Irish Journalism Awards Announced
The winners of the 2025 Irish Journalism Awards, supported by Google News Initiative, and in association with Newsbrands Ireland, have been announced at an...
The Irish Marketing Podcast Delves into the Creator Economy
The latest episode of The Irish Marketing Podcast has just dropped and in this episode we look at the growth of the creator economy...
Droga5 Dublin Rolls Out Festive Pan European Campaign for Smyths Toys
Smyths Toys Superstores has launched its 2026 Christmas campaign, extending the retailer's push deeper into Europe as it targets expansion in France, Germany and...
ASA Research Shows Consumers Check Influencer Posts Before Shopping
New research from the Advertising Standards Authority (ASA) shows that more than half of Irish consumers now check social media influencers' posts before making shopping...
Out Look: Carlsberg Scores with Big Match Messaging
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home
Some OOH campaigns meet the moment. A rare few...
Javelin Wins Media & Planning Account for Chemist Warehouse
Javelin has picked up the media buying and planning acount for Chemist Warehouse as the Australian pharmacy chain pursues expansion plans in Ireland.
The Dublin-based...
New Report Shows Radio Still Dominant as Streamers Level Off
Ireland’s audio landscape remains one of the most robust in Europe, with 96% of adults listening to some form of audio each week, according...
IRS+ Appoints Sabrina Maloney as Creative Delivery Manager
The media sales and marketing business IRS+ has appointed Sabrina Maloney to the new role of creative delivery manager.
She joins an expanded creative team...
Heineken Begins Festive Season with Digital OOH Activation
Activation With the Christmas ad season already up and running, Heinken has ushered in its own Christmas campaign run with a dynamic OOH activation...
