Coca-Cola Holds Top Spot as Ireland’s Grocery Brands Adapt to Health...
Coca-Cola has retained its position as Ireland’s biggest-selling grocery brand for a 22nd consecutive year. The annual ranking, compiled by Checkout magazine in partnership...
Creator Content is Driving Brand Discovery But Trust Gap Persists
While creator and influencer generated content is playing an increasingly important role in how Irish consumers discover and research brands, significant gaps remain around...
New Research Shows One in Four Irish Adults Have Bought a...
More than one in four Irish adults has bought a product or service after using artificial intelligence to research the purchase, according to new...
Jacob’s Launches New ‘Bakes It Better’ Platform with Boys + Girls
Jacob’s has launched a new brand platform, “Bakes It Better,” created by Boys + Girls and built around the realities, frustrations and humour of...
OutLook: Discover Ireland Takes The Traitors Beyond the Screen
With The Traitors Ireland back on screens, DiscoverIreland.ie is extending its sponsorship beyond the broadcast and into OOH.
The Irish Marketing Podcast: Ireland’s Creator Economy Takes Off
The latest episode of The Irish Marketing Podcast has dropped and this week we take a closer look at the rapid expansion of Ireland’s...
00:00:20
National Lottery Launches ‘You’ll See The Signs’ Campaign with Folk VML
Folk VML has launched a new campaign for the National Lottery to support the biggest changes to Lotto in eight years, including improved jackpot...
Harry’s Nut Butter and Sugar Plum Sweetery Win €50k Sky Media...
Two Irish SMEs, Harry’s Nut Butter and Sugar Plum Sweetery, have been named as the winners of the second annual Taste of TV fund,...
Opinion: The Double Life of a Brand
At a time when many advertising folk have jumped from advertising into consultancy roles with the so-called big ‘cagencies’, Rory O’Rourke did the exact...
00:01:00
Rubberduck Launches First National Campaign for Topline
The Dublin-based production company Rubberduck has created the first national advertising campaign for Topline, the nationwide group of independent builders merchants.
Called “We’re Behind Your...
