IAB Ireland to Hold First Creator Marketing Summit in Dublin
IAB Ireland is to host its first Creator Marketing Summit in Dublin next month, bringing together brands, agencies, platforms, publishers and creators to examine...
Common Good Creates New Positioning and Campaign for Dublin Business School
Common Good, the agency founded by Colin Hetherington, has launched a new strategic positioning and brand campaign for Dublin Business School (DBS).
Set against a...
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Goosebump Poses a ‘Would You Rather?’ Dilemma for Johnston, Mooney &...
Would you rather yawn confetti or sneeze beans? That is one of the questions at the heart of a new campaign from Goosebump for...
Vodafone Marks 25 Years with Red Bench Series from Folk VML
Vodafone Ireland has launched a new social media campaign to mark 25 years in the Irish market.
The new campaign focuses on the phone calls,...
Fierce Mild Takes Aim at Heineken 0.0 With ‘Ask for the...
The Co. Louth-based brewer Fierce Mild is taking on Heineken 0.0 with a new lager and an advertising campaign encouraging drinkers to look beyond...
Extra Places Released for Sounding Out 2026 as Mark Ritson Headlines
Radiocentre Ireland has released additional places for Sounding Out 2026 after the event sold out well in advance of its October 15 date.
Professor Mark...
Tara O’Callaghan Joins Ponder as Director
Director Tara O’Callaghan has joined production company Ponder, adding to the company’s directing roster following a run of international recognition for her documentary and...
Core Ranked in Top Global Effies Index For Fifth Consecutive Year
Core has been ranked among the world’s 50 most effective agencies in the 2025 Global Effie Index, making it the only Irish agency to...
Irish Podcast Advertising Spend Jumps 33% as Brands Increase Investment
Podcast advertising expenditure in Ireland rose by 33% year-on-year in the first half of 2026, according to new data from Magellan AI, underlining the...
The Irish Marketing Podcast: The Growth of the Creator Economy
The 50th episode of The Irish Marketing Podcast has dropped and this week we look at one of the biggest shifts taking place in marketing: the growth...
