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The Marketing Society @ 50: The Last Two Decades of Change

Concluding our weekly series of video insights as part of The Marketing Society’s 50th Anniversary, we look at the last two decades and the...
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Core & Zenith Roll Out New Gravy Master Campaign for KFC

Core has created a new digital campaign for KFC Ireland to promote its festive offering that has been rolled out nationwide. Called The Gravy Master,...

ASAI Research Highlights Lack of Trust in Influencer Marketing

New research carried out by the Advertising Standards Authority of Ireland (ASAI) shows that 80% of people believe that digital advertising should be regulated...

Now Near Next – The Latest View from OOH

Colum Harmon, marketing director, PML Group with this week’s view from OOH. H-OOH, H-OOH, H-OOH! 2020 has been a year like no other for the...

Laya Expands Rugby Sponsorship Portfolio With Connacht and Munster Deals

Laya healthcare has increased its sponsorship involvement in rugby by becoming the official health and wellbeing partner of both Munster Rugby and Connacht Rugby,...

Eight More Entries Join IAPI’s Creative is Native Platform

IAPI’s Creative is Native initiative, which aims to establish Ireland as a European centre of excellence for the commercial creativity sector, has added another...

Fitzpatrick Appointed as Commercial Director of Communicorp Media

Gillian Fitzpatrick has been appointed as the new commercial director of Communicorp Media. She joins the company from Maximum Media where she was chief...

Irish Adspend Forecast to Rise by 8% in 2021 According to...

Following a difficult 2020, advertising spend across all media formats is forecast to rise by 8% next year to €1.3bn, according to the IPG-owned...

COVID-19 Pandemic Dominates Core Cultural Index for 2020

COVID-19-related stories dominated the news agenda for 2020 according the end-of-year Core Cultural Index report which sought the views of over 15,000 people throughout...

Now Near Next – The Latest View from OOH

Niamh Manning, marketing executive, PML Group, with this week’s view from OOH. A common refrain in recent weeks and months is how Christmas will be...

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