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Invention Adds Some Fizz to Lucozade Campaign
Invention Ireland, part of Group M has created a vibrant suite of videos for Lucozade designed to “celebrate the brand’s refreshing taste, energizing benefits,...
Opinion: Brands Still Have a Role to Play in the Sustainability...
Caught up in a turbulent world, Irish consumers are determined to still achieve Net Zero by 2050, with government and brands setting out on...
Trump’s Tariffs Weigh Heavily on Consumer Sentiment according Ipsos B&A Survey
With global economic sentiment in a state of flux, following the introduction of trade tariffs by Donald Trump, consumer sentiment has been impacted also,...
Tesco Amplifies Mobile Offering with Nationwide OOH Campaign
OOH agency Posterplan has teamed up with Mindshare and Tesco Mobile to further amplify the ongoing “Same, but Tesco” campaign promoting the retailer’s mobile...
Wolfgang Digital Wins Six Awards at 2025 Global Social Media Awards
The Dublin-based digital agency Wolfgang Digital has scooped six awards across five categories in the 2025 Global Social Media Awards which were held this...
THINKHOUSE Partners with Climate Cocktail Club on New Brand Refresh
The Dublin-based agency THINKHOUSE has formed a new strategic partnership with Climate Cocktail Club (CCC).
CCC describes itself as a “a dynamic global community committed...
IPSOS B&A Webinar to Discuss the Challenges of Climate Change
Ipsos B&A will host a free-to-attend webinar on Earth Day, Thursday, May 1 to discuss the findings of its recent research into climate change...
The Public House Wins Pitch for Pinergy
The Public House has picked up the creative account for the smart energy supplier Pinergy following a competitive pitch.
The pitch process was managed by...
The Shortlist for Media Awards 2025 is Published
After two weeks of intense judging, the shortlist for Media Awards 2025 has been published.
A total of 139 agencies, brands, campaigns have made the...
Allied Global Marketing Bags Two More Awards in Las Vegas
Following on from its success at the APMC Star Awards last week in Dublin, Allied Global Marketing (AGM) the agency picked up two awards...
