F&B Campaign for Allianz Harness the Power of Spotify for Safer...
Creative agency Forsman & Bodenfors Dublin (F&B) and Allianz have used the streaming platform Spotify to harness “the power of music, science and data”...
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
Trump’s Tariffs are Getting Very Real for Consumers
The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s tariff’s threats.
This wave of the...
00:00:10
Bulmers Launches Campaign to Promote Zero Zero Offering
With the all-important summer months for the Irish cider industry now underway, Boys+Girls have rolled out a new campaign for Bulmers’ new zero alcohol...
Ringers Creative Rolls Out New Campaign for Chill Insurance
Ringers Creative rolled out the latest iteration of the “It’s Insurance and it’s Chill” campaign for Chill Insurance.
The campaign is running on TV, radio...
Digital Advertising Spend Grows by 11% in 2024 According to IAB...
Digital advertising in Ireland grew by 11% in 2024 to €1.06bn, the first time it has breached the €1bn mark according to the latest...
Karen Doyle Appointed as Solutions Director With Media Central
Media Central, the media sales house that is owned by Bauer Media Audio Ireland, has promoted Karen Doyle to the role of solutions director.
In...
Latest JNLR Show Radio Listenership Reaches an All-Time High
The latest JNLR/Ipsos survey reveals that Irish radio is enjoying its highest audience ever.
With 3.94m people listening to radio every week in Ireland, radio...
Wolfgang Digital Bags Six European Search Awards
Wolfgang Digital has once again made waves across Europe, winning six awards at the 2025 European Search Awards, including Best Large SEO Agency.
The European...
