V360 Rebrands as ReAction as Retail Media and Marketing Continues Growth...
With the Irish retail media and shopper marketing ecosystem continuing to grow, the Dublin-based commerce marketing agency V360 has rebranded as ReAction. The new...
Eight Gold Bells Awarded at ICAD Awards as TBWA Tops Winners...
Over 400 people from the worlds of advertising, design and production were in attendance for the annual ICAD Awards which took place in Dublin’s...
Opinion: How to Grow Revenue in the Zero Click Era
With AI hovering over SEO landscapes and more and more people turning to social media platforms to look for goods or services, traditional SEO...
The Multi-Format Effect: Enjoyment, Memorability and Clarity
71% agree that seeing ads across different formats makes them easier to remember, with younger adults leading the way 77%.
Virgin Media TV to Broadcast 10 Free-to-Air NFL Matches
Virgin Media Television has secured a new deal with the NFL to broadcast 10 games this season, including the landmark clash between the Pittsburgh...
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O’Donnells Crisps Puts the ‘O’ at the Heart of Bold New...
The Tenth Man has launched a new advertising campaign for the Tayto-owned O’Donnells Crisps, celebrating the iconic ‘O’ at the centre of the brand's...
The Public House Enlists with the Irish Defence Forces
Following a competitive tender process, The Public House has picked up the creative account to develop two new campaigns for the Irish Defence Forces.
As...
Effie Awards Ireland Shortlist Published by IAPI
#The shortlist for this year's Effie Awards Ireland has been published by IAPI.
Once again, this year’s competition once again attracted a diverse and highly...
TBWA & Ornua Launch ‘Bite Into Bold’ for Pilgrims Choice in...
TBWAIreland has rolled out a new campaign for the Ornua-owned Pilgrims Choice cheese brand in the UK called “Bite into Bold.”
The campaign positions the...
RTÉ Targets Over €600,000 from Late Late Toy Show Ad Packages
RTÉ is seeking to generate a minimum of €500,000 in advertising and sponsorship revenue from this year’s Late Late Toy Show, with a limited...
