Paddywhackery Given the Boot in New EPIC Campaign from The Public...
The Public House has rolled out a new campaign for EPIC The Irish Emigration Museum that challenges the negative stereotypes attached to Ireland and...
Core Launches New Performance Marketing Division
Core has launched a new division called Core Performance headed up by managing director Conor Murphy.
Core Performance brings together a team of 50 digital...
Out Look : The Latest OOH Trends & Developments
James Byrne, marketing manager PML Group with this week’s Out Look on Out of Home.
Making an IMPACT
In May, PML Group’s IMPACT research programme measured...
izest Continues Recent Expansion with New Cork Office
The Dublin-headquartered digital agency izest Marketing has continued its recent expansion with the opening of a new office in Cork and the appointment of...
Opinion: Does Being Different Matter Anymore?
While understanding your brand’s differentiation points is important, an understanding of the barriers to purchase in the so-called long-tail, should be a major focus...
Out Look : Back with a Bang
Colum Harmon, marketing director PML Group with this week’s Out Look on Out of Home.
Back with a Bang
Out of Home media roared back in...
Wish I’d Done That: Dave Byrne, Thinkhouse
To quote the great Albert Einstein, “creativity is intelligence having fun”, and fun has always been at the heart of the creative campaigns I...
The Public House Rolls Out New Campaign for Wildlands
The Public House has launched a new brand campaign for Wildlands, an Irish adventure park located along the Wild Atlantic Way outside of Galway.
The...
Consumer Confidence Dealt a Blow in Latest B&A Research
Rising prices and recession fears are driving down consumer confidence according to the latest wave of the B&A Consumer Confidence Barometer.
Following a slight increase...
Virgin Media’s Ireland AM Cooks Up New Sponsorship with Beko
Virgin Media Solutions has secured Beko as the new sponsor of its cookery slot on the popular breakfast show Ireland AM.
The six-month sponsorship will...
