Adland Continues to Grow but Challenges Remain According to IAPI Census
The Irish advertising industry continues to grow with over 3,000 people now employed by IAPI members, while the average increase in creative revenues in...
Out Look: Pringles Lights Up Halloween on Outdoor
Select Metropole sites feature JCDecaux’s MetroGlo print technique, subtly enhancing the brightness of key creative elements after dark.
Opinion: What Brands Need to Know About the ME-CONOMY
Irish consumers are redefining happiness through control, optimism, and personal meaning, write Darragh Kelly and Carolynne Kelly co-authors of the latest Havas Ireland’s Meaningful...
Centra Rolls Out New Deli Drama on Social Platforms
The Musgrave-owned retailer Centra has launched the first instalment of a new social media series called Deli Drama. The four-part series “celebrates Ireland’s deli...
Three Irish Agencies Make Effie Awards Europe Shortlist
Just three agencies- Droga5 Dublin, Boys+Girls and Core will fly the Irish flag at the upcoming Effie Awards Europe which will take place in...
LADbible Rolls Out Irish CTV Channel on Samsung TVs
The LADbible Group launched its first free ad-supported streaming TV channel in Ireland on Samsung TV Plus, marking the brand's television debut.
The 24/7 channel...
DMG Media Appoints Sarah Freeman as New Editor of Business Plus
dmg media has appointed Sarah Freeman as the new editor of Business Plus. She replaces Ben Haugh who has joined Mediahuis. Freeman joins Business...
Ritson Outlines the Five Sins that Marketers Commit at Marketing Society...
The well-known marketing consultant and professor Mark Ritson delivered a raw, data-driven critique of the marketing industry at this week's sold-out keynote for the Marketing Society of Ireland.
Youth Culture Uncovered in Latest Irish Marketing Podcast
The latest episode of the Irish Marketing Podcast has dropped.
This week, we were on-site at the annual THINKHOUSE Youth Culture Uncovered event.
This event showcases...
Out Look: Out of Home Motors On
The traditional new year spike in motor activity has endured as it again establishes itself as a top ten category on the medium.
