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IAB Ireland Kickstarts 2026 With Two Key Webinars

With 2026 set to be another busy year for the digital marketing industry, IAB Ireland has announced details of two webinars it is hosting...

Specsavers Secures Sponsorship of the Ian Dempsey Breakfast Show

Specsavers has been announced as the new title sponsor of The Ian Dempsey Breakfast Show on Today FM. The Ian Dempsey Breakfast Show is currently...

OLIVER Sponsors Ireland Women’s Indoor Hockey Team

With the EuroHockey Indoor Championship in Prague now underway, OLIVER Ireland is sponsoring the Ireland Women’s Indoor Hockey Team. The  EuroHockey Indoor Championship campaign began...

Irish Advertising Market to Grow by 9.7% in 2026 According to...

Ireland’s advertising market is forecast to grow by 9.7% in 2026, outperforming most mature European markets as advertisers adopt a more confident stance amid...

The Irish Marketing Podcast: An Epica Winner and Future Trends

The first episode of The Irish Marketing Podcast for 2026 has landed. In today's episode we have an interview with Damian Hanley from Forsman and Bodenfors talking...

MotoGP Puts jump! in Pole Position for Fan Engagement Strategy

The Dublin-headquartered innovation and strategy agency jump! has been engaged by MotoGP to develop its brand positioning and strategy with a view to growing...

Out Look: Traffic Helps Drive OOH Impact

Longer and slower commutes increase dwell time exposure to, and impact of, OOH formats from billboards to buses, to bus shelters.
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Boys+Girls Returns With New Campaign for Re-turn

Boys+Girls have launched a new campaign for Re-turn, the operator of Ireland’s Deposit Return Scheme. The campaign is part of Re-turn’s existing brand platform “Re-turn...
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TBWA Ireland Rolls Out Global Campaign for Optimum Nutrition

The Glanbia-owned Optimum Nutrition has launched a major new global advertising featuring Formula 1-star Lando Norris, Ireland and England rugby internationals Dan Sheehan and...

Bord Gáis Launches New Campaign as Part of Brand Repositioning by...

Bord Gáis Energy has rolled out a new campaign as part of an overall brand repositioning. Called “Know Your Power”, the integrated campaign was by...

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