IMJ Features
Opinion: Programmatic OOH Advertising Takes Off
It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...
Opinion: The Pros and Cons of Viral Advertising & Marketing
Used properly, viral marketing and advertising can reap many rewards for your brand, writes Ian McGrath.
When did it become such a virtue for marketers...
Opinion: The Top 5 Must Haves for Effective Marketing
Bryan Cox outlines the five key essentials marketers need to know about creating effective marketing strategies.
As marketers, we are always working to deepen the...
Opinion: How Brands Can Create Engaging & Entertaining Video Content
With an algorithmic shift to entertainment-based content on social platforms, it’s time for brands to rethink how social content is made, writes Alex Totaro.
Making...
Opinion: Google’s Cookie Plans Crumble
Five years after it first indicated that it was doing away with third-party cookies, Google has done a surprising U-turn Brendan Almack, managing director...
Opinion: The Growing Importance of Effectiveness in Online Advertising
With more and more investment being made in digital advertising, it is becoming increasingly important for brands to ensure that their online ads are...
Opinion: The DNA of Distinctive Brands
Distinctive brand assets are the Holy Grail of the marketing world yet some brands struggle with them for lots of reasons. Cathal Gillen, co-founder...
Opinion: Delivering Audio Advertising’s True Potential
Despite the fact that 90% of the population listen to radio every week and radio advertising revenues continue to grow – by 2% in...
Opinion: Diverse Minds Change the World
Six months on from the announcement that BBDO Dublin and TBWADublin were merging, Deirdre Waldron, CEO of the enlarged agency writes about the challenges,...
Opinion: What I Think About When I Think About Brands
Dave Tallon examines some of the common denominators when it comes to creating good brands.
Look, full disclosure, I like brands. I accept that I...
