IMJ Features
Opinion: How to Stop Creative Waste by Changing the Pitch Process
The pitch-process, which has been a feature of the advertising industry for far too long, is past its sell-by date and in dire need...
Opinion: How to Win Share and Influence Shoppers
Conjoint analysis is an important tool in the marketer’s toolbox when it comes to understanding how customers value different components or features of their...
Opinion: If You Can’t Measure it You Can’t Manage it
When it comes to performance marketing campaigns, the importance of measurement cannot be overstated and it must be baked into all stages of the...
Opinion: Building a Culture of Effectiveness in Advertising
Andy Pierce, Core’s group strategy director writes about the importance of advertising effectiveness.
Advertising and marketing is at an important crossroads, where we need to...
Opinion: Brands to Create New Challenges For Established Sports Broadcasters
In the fast-moving world of sports sponsorships, brands could still prove to be worthy contenders in the battle to secure and stream live sporting...
Opinion: Rising Costs Threaten to Undermine Consumer Sentiment
Irish consumer confidence has reached its highest level in over three years according to the January edition of RED C’s Consumer Mood Monitor, writes...
CSR Awareness Levels Remain Poor Among Irish Consumers
Awareness levels about corporate social responsibility (CSR) among Irish consumers is low, according to new global research published by the Worldwide Independent Network of...
The Big Read: THINKHOUSE – In the Right Place at the...
As the Dublin-based agency Thinkhouse celebrates 20 years in business this year, founder Jane McDaid talks to John McGee about the growth of the...
Irish Diversity Study of Marketing Industry Highlights Room for Improvement
The first-ever Diversity, Equity and Inclusion Census of the Irish marketing and advertising industry has been published.
The results of the survey are based on...
Opinion: Brands Embracing Social Commerce is Good for Consumers
As more and more brands are turn to social commerce to reach their customers, social media platforms are in turn responding by investing heavily...
