IMJ Features
Stereotyping is Easy, so it’s time we worked harder!
Across the Irish Sea during the summer, while a certain political issue was making little headway and yet dominating the headlines, the Advertising Standards...
A Growth Story
Conor Murphy provides some insights for ambitious organisations.
Luke Donald is a professional golfer. In 2009 his career was at a crossroads. In a sport...
The Second Derivative of ‘I’ in ROI – Impact
Experiential marketing, one of the many disciplines we use to garner awareness, interaction, engagement and essentially sales, has always been seen as the most...
Ctrl Alt Delete
Media audits have become a thorny issue in the advertising world and now it’s time to hit the reset button on this dysfunctional practice,...
When Agencies Go Green
Ronan Traynor discusses how the environmental crisis is making us do better.
It was far more work than we anticipated. In fact it was pretty...
A Live TV Health Check
Cotard delusion, also known as Cotard’s syndrome, is a rare mental disorder in which the affected person holds the delusional belief that they are...
Opening Up the C-Suite to Marketers
A new educational initiative aimed at equipping marketers with the tools and knowledge to propel them up the career ladder and into the boardroom...
The Human Touch
What is key to a great service? A chance meeting with an interestingly familiar Irish business figure gave Neil Devlin some answers on how...
Shopper Marketing 2.0
Jane Casey shares Three Ways to Fuse Experiential & Digital and Supercharge Your Shopper Marketing.
It seems that the marketing industry is moving increasingly towards...
LUSH: Anti-Social or Simply Smart?
Lush, a cosmetics company renowned for its ethical stances, caused quite a stir last month when it announced it was closing its UK social...
