IMJ Features
Christmas is Coming But it Will Be Different According to Core...
With Christmas almost upon us, 68% of people plan to do less or no indoor socialising during the festive season while Irish adults plan...
Core Research Shows 67% of People Happy With their County Restriction...
With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic, the latest wave of research from...
Opinion: The Lessons of History Need to be Heeded
Stuart Fogarty, the author of a forthcoming book on the advertising industry, argues that the industry can learn many lessons from previous global recessions...
Shaping Ireland’s Future: Five Big Insights from B&A
In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...
Opinion: Change is Gonna Come…..But What Will it Look Like?
Change has always been a constant in the marketing communications world. But as the business world faces up to many unprecedented challenges, what will...
Research Shows Newspapers Played an Effective Role in Delivering Covid-19 Messaging
New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19 public awareness messages to the public.
Since the...
Opinion: The Very Long Road to Recovery
The indications from tracking we are running for clients is that it could be a very long the road to recovery for business in...
Opinion: Lockdown Lessons from a Summer of Learning
It’s been a busy few months for the Marketing Institute of Ireland (MII) with a number of webinars featuring some well-known and high-profile marketing...
Majority of People Want 2km Restriction Limit Lifted According to Core...
The latest wave of Covid-19 research from Core shows that 59% of people would like to be able to go beyond the imposed 2km...
Opinion: The Case for Making More Distractions
At a time of profound uncertainty when people are getting by on a daily basis, there is an opportunity for brands to think small...
