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Opinion: Why Trusted Journalism Gives Brands a Powerful Edge with Young...
Young Irish audiences continue to turn to trusted news brands for depth, context and quality journalism. For marketers and advertisers, this trust turns into...
Opinion: Building Audio Ecosystems that Brands Can Own
Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in hitherto unimaginable ways, writes Liosín Crawley.
The future...
Opinion: How to Be a Good Guest on a Podcast
Daryl Moorhouse goes under the hood and examines what it takes to create a good podcast and, more importantly, how guests should up to...
Opinion: How Gross Profit Optimisation Is Reshaping Google Ads
When Google Ads first launched, it revolutionised marketing by transforming advertising into a measurable and data-driven discipline. For the first time, marketers could directly...
Opinion: Why OOH Can’t Be Ignored This Christmas
While summer is officially over and Halloween is creeping up rapidly, it’s time for brands to consider the all-important Christmas season writes Susan Murtagh.
As...
Opinion: How to Grow Revenue in the Zero Click Era
With AI hovering over SEO landscapes and more and more people turning to social media platforms to look for goods or services, traditional SEO...
Opinion: Bridging Ireland’s AI’s Major Gap
When it comes to AI, Ireland has a game of catch-up to play when compared to other countries but this also provides marketers with...
Opinion: How to Optimise for ChatGPT Shopping (and Why It’s Not...
As OpenAI dips its toe into the traditional search market that is dominated by Google, brands selling online need to know how to show...
Opinion: How AI is Upending Search as We Know It
While Google is still by far the dominant platform for search, marketers need to keep their eye on Chat GPT and understand how and...
Opinion: The Real Halloween Opportunity for Brands Isn’t Scary
Now that the Factor 50 and the buckets and spades have been packed away, and the kids are more or less ready to head...
