IMJ Features
Opinion: Why I Don’t Want to be an Expert in Your...
The idea that creative advertising agencies should be experts in their client’s business and industry is not necessarily a good thing. Instead, agencies should...
Opinion: Will the FIFA World Cup Become a Game of 4...
Following on from last week’s column on the evolution of stadia advertising, Oliver’s Gareth Irvine asks whether or not fans will embrace interrupted game-flows...
Opinion: Troy, Triumph and Disaster
The Republic of Ireland may not be heading to the World Cup this Summer, but the highs of Budapest and the lows of Prague...
Opinion: From Painted Planks to Programmatic Super Power
Pitch-side advertising has moved far beyond painted boards to become dynamic channels that blend brand building with measurable performance, writes Gareth Irvine.
It was a...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
Opinion: Agencies and Clients Deserve a Better Pitch Process
Having spent years running a number of successful agencies in Ireland and the Middle East- in addition to advising brands on the client-side- Ray...
Opinion: Network Brands and How AI Shifts Power to the Edges
The last two network revolutions empowered people to have a voice, communicate with each other, create their own networks and ultimately challenge the existing...
Opinion: Understanding Ireland’s Trust Moment
Trust is slow to build and quick to erode. It can only be built through consistent action, empathy and accountability, writes Darragh Rea, who...
Opinion: Why Trust is the Central Issue in Journalism Today
Misinformation and disinformation, AI slop and extremist content are just some of the problems polluting the daily news cycle. But an erosion of trust...
