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COVID-19 Pandemic Dominates Core Cultural Index for 2020

COVID-19-related stories dominated the news agenda for 2020 according the end-of-year Core Cultural Index report which sought the views of over 15,000 people throughout...

Opinion: Behavioural Change on Sustainability & the Lessons from COVID-19

The response to the Covid-19 pandemic has shown us is that it is possible to enact rapid and significant changes in behaviour when people...

Opinion: Diversifying the Consumer Voice Within Market Research

The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva. The focus...

Opinion: Help – Not Judgement – For Young Adults Please

The pandemic has been best described as a “collective trauma” yet when we look at its impact on young adults, the trauma is not...

Christmas is Coming But it Will Be Different According to Core...

With Christmas almost upon us, 68% of people plan to do less or no indoor socialising during the festive season while Irish adults plan...

Core Research Shows 67% of People Happy With their County Restriction...

With county-by-county lockdowns and restrictions now part of the Government’s strategy of dealing with the ongoing Covid-19 pandemic,  the latest wave of research from...

Opinion: The Lessons of History Need to be Heeded

Stuart Fogarty, the author of a forthcoming book on the advertising industry, argues that the industry can learn many lessons from previous global recessions...

Shaping Ireland’s Future: Five Big Insights from B&A

In the latest wave of research for its series of Shaping Ireland’s Future reports, B&A looks at the challenges and opportunities faced by key...

Opinion: Change is Gonna Come…..But What Will it Look Like?

Change has always been a constant in the marketing communications world. But as the business world faces up to many unprecedented challenges, what will...

Research Shows Newspapers Played an Effective Role in Delivering Covid-19 Messaging

New research has shown that newspapers play a highly effective role in delivering timely and complex Covid-19 public awareness messages to the public. Since the...

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