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Pioneering a Third Way

After ten years in the digital marketing business, the Dublin-based agency eightytwenty has been working on a new agency model that places behavioral data...

You Can’t Woo Them All

Your brand’s website should let potential customers get a feel for what your brand is all about and, believe it or not, if it...

10 Trends to Watch in Marcomms

From convergence and integration right through to a brand’s reputation and influencer marketing, Michael O’Keeffe, CEO of Teneo PSG looks at 10 trends that...

The Gift That Keeps On Giving

Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of driving sales and engagement through prizes and...

Why Brands Should Really Care

If they want to stand out from the competition, brands should care about what customers actually think about them, writes Rory Hamilton. How many brands...

Growing from Strength to Strength

This year sees the 25th Anniversary of the APMC Star Awards and in celebration of the quarter of a century milestone, the Promotional Marketing...

Restoring Confidence to the Supply Chain

Marketers need to have closer relationships with media owners and vendors so they can understand exactly where their budgets are going and the value...

Radio’s Role in the Digital Ecosystem

With 3.1m people tuning into a radio station every day, radio is a powerful platform for brands to target consumers. But new research from...

Appealing to the Census

Niamh Manning, PML Group, on how commuter data from Census 2016 is good news for OOH advertisers. The commuting patterns of the people in Ireland...

Developing a Brand’s Culture

As technology continues to disrupt our lives and our businesses, brands need to create a purpose that is not only evident in their products...

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