Centra Rolls Out New Deli Drama on Social Platforms
The Musgrave-owned retailer Centra has launched the first instalment of a new social media series called Deli Drama. The four-part series “celebrates Ireland’s deli culture” with a tongue-in-cheek nod to classic soap operas. Created by Dublin-based agency Sweartaker, the campaign stars Jennifer Zamparelli and EastEnders alum Cheryl Fergison, and was written by comedian Sharon Mannion. The short-form series, produced exclusively for...
Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments
JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread. The new through-the-line campaign aims to remind consumers of the “special moments” in their busy lives. According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a...
Huskies Partners with Movember for New “Conversation Piece” Campaign
The men’s health charity Movember and creative agency In the Company of Huskies have collaborated to light up Dublin’s iconic Poolbeg Chimneys , and other landmarks, with a message of solidarity as part of the charity’s ‘Conversation Piece’ campaign. The collaboration between Movember and Huskies also includes artists and designers such as Sebastian Barry, Vivienne Roche, Gavin Friday, Domino Whisker,...
Rothco Rolls Out Global Campaign for Hard Seltzer Brand White Claw
Rothco, part of Accenture Interactive, has rolled out a global campaign for the hard seltzer brand White Claw which is owned by Mark Anthony Brands. Called “Let’s White Claw,” it is the brand’s first global campaign and it has tapped into a pool of diverse content creators to create short, unscripted films. The result is a huge suite of content...
Goosebump Floats New Bulmers Light Campaign
Goosebump has rolled out a new campaign for Bulmers Light called “Floaty Little Devils.” The campaign will run on TV, Social, Radio, Out of Home, In-store and with a strong presence in the on-trade. There are hot air balloon trips over the Bulmers Orchard also up for grabs, too. According to Karl Donnelly, marketing director, Bulmers Ireland: “We asked Goosebump for...
New Dogs Trust Campaign by TBWA Dublin Highlights Puppy Farming
With some people contemplating buying a puppy for a loved one this Christmas, TBWADublin has launched a Christmas campaign for Dogs Trust Ireland called ‘Life Sentence’ which sheds a light on the puppy farming business in Ireland. According to the agency “puppy farmers earn huge profits by consigning dogs to a life of churning out litter after litter, year after...
Guinness Urges Irish Fans Not to Jinx It in New Rugby Campaign
With the Rugby World Cup in France kicking off this weekend, Guinness, one of the main sponsors of Irish Rugby, has launched a new campaign to galvanise the country and show its support to the the Irish team. The new integrated campaign, called Don't Jinx It, was developed by AMV BBDO and was inspired by a universal truth about being...
Three Plugs 5G Broadband in New Campaign from Boys+Girls
Boys + Girls has rolled out a new campaign for Three Ireland to highlight the telco’s broadband offering. The new campaign showcases the ease and strength of Three’s plug and play 5G broadband pitching it against other broadband offerings that require fibre installation. “Three’s 5G Broadband is absolutely market-leading but our research showed that people weren’t aware of the speed and...
TBWA Campaign for Deep RiverRock Focuses on Solely on Hydration
https://vimeo.com/1072478495 TBWAIreland has created a new brand platform for Deep RiverRock, the Coca Cola-owned water brand that is bottled in County Antrim. Called ‘That’s Better,’ it includes a new campaign that aims to cut through exaggerated claims often made by drink brands, embracing the simple truth: “Deep RiverRock won’t make you better at anything except hydrating.” The campaign will extend across audio,...
Havas Dublin and Crime World Invite You to Get into Crime
Havas Dublin has rolled out a new campaign to promote the recently launched CrimeWorld.ie website which is published by Mediahuis Ireland and which replaces the old SundayWorld.com website. Called “Get Into Crime” has rolled out across TV, digital audio, print and outdoor and “captures the in-depth quality of Crime World’s journalism by showing readers immersed in the stories themselves, as...
