Home Campaigns Ad of the Week Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments

    Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments

    JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread.

    The new through-the-line campaign aims to remind consumers of the  “special moments” in their busy lives.

    According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a daily basis. This new TV ad is about depicting a memorable meaningful moment, reflective of the lives of our consumers and the simple pleasure a slice of Brennans Family Pan can bring. We will also be rolling out refreshed activity extensively across OOH, VOD and on radio.”

    Laura Daley, Joint Managing Director at JWT Folk adds: “Working with such an iconic and much loved brand as Brennans is always a pleasure. Remaining a consistent favourite with Irish customers for generations we thoroughly enjoy creating meaningful and engaging campaigns which reflect the positive sentiment of Irish consumers. This latest ad celebrates life’s simple pleasures by reflecting moments in real life and how we all feel about such a great Irish product”.

    The campaign extends heavily beyond TV, including VOD, radio, display, outdoor and social media.


    Agency  – JWT Folk
    Creative Partner – Karl Waters

    Creative Team
    Donal O’Higgins
    Senior Art Director – Conor Swanton
    Strategic Planner – Rachel Haslam

    Account Team
    Laura Daley
    Simon Killeen
    Mikey McNeive

    Agency producers
    Michael Cullen
    Eric Brindley

    Production Company – Invisible Thread
    Director – Bob Gallagher
    Edition House – Windmill Studios
    Audio Post Production – Screenscene

    Studio Design
    Andrew McQuilllan
    Paul Dowd

    Account Team – Patricia Prezotto
    Designer – Gabriel Karasek
    Developer – Edgars Neniskis
    Developer – Eddie Wong
    Project Manager – Ana Latini


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