JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread.
The new through-the-line campaign aims to remind consumers of the “special moments” in their busy lives.
According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a daily basis. This new TV ad is about depicting a memorable meaningful moment, reflective of the lives of our consumers and the simple pleasure a slice of Brennans Family Pan can bring. We will also be rolling out refreshed activity extensively across OOH, VOD and on radio.”
Laura Daley, Joint Managing Director at JWT Folk adds: “Working with such an iconic and much loved brand as Brennans is always a pleasure. Remaining a consistent favourite with Irish customers for generations we thoroughly enjoy creating meaningful and engaging campaigns which reflect the positive sentiment of Irish consumers. This latest ad celebrates life’s simple pleasures by reflecting moments in real life and how we all feel about such a great Irish product”.
The campaign extends heavily beyond TV, including VOD, radio, display, outdoor and social media.
Credits
Agency – JWT Folk
Creative Partner – Karl Waters
Creative Team
Donal O’Higgins
Senior Art Director – Conor Swanton
Strategic Planner – Rachel Haslam
Account Team
Laura Daley
Simon Killeen
Mikey McNeive
Agency producers
Michael Cullen
Eric Brindley
Production Company – Invisible Thread
Director – Bob Gallagher
Edition House – Windmill Studios
Audio Post Production – Screenscene
Studio Design
Andrew McQuilllan
Paul Dowd
Digital
Account Team – Patricia Prezotto
Designer – Gabriel Karasek
Developer – Edgars Neniskis
Developer – Eddie Wong
Project Manager – Ana Latini
