Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas
Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...
Ad of the Week: Vodafone #TeamOfUs
With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign across TV, OOH, digital, retail as well as an RTÉ One documentary which will be aired in in November. While Vodafone announced its estimated €15m sponsorship of the Irish rugby team back in May, the Autumn...
ISPCC Childline Launches New Digital Animation Campaign
The ISPCC has launched its new digital animation and print advertisement for Childline. The campaign, which was created by Ogilvy & Mather, which has developed numerous award-winning creative campaigns for the charity, aims to reminding young people that “they are not on their own.” The ad highlights the availability of Childline’s text service which has grown in popularity. Last year...
Ad of the Week: The Insolvency Service of Ireland – Irish International
Irish International Launches New Campaign for Irish Insolvency Service Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat. Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish...
Ad of the Week: Even if it’s Daniel – Rothco
Credits: Client: Registered Gas Installers of Ireland Agency: Rothco Agency Producer: Stevi Russell Art Director: Ciara Rapple/Stephen Rogers Copywriter: Frances O’Rourke Finished Art: Gerry Cole Senior Account Manager: Annie Tidy Strategy: Patrick Ronaldson/Brona Kilkelly Photography: Kevin Griffin Director/Photographer: David Kerr Photography Retoucher: Happy Finish Music: Daniel O’Donnell Post Production: Screenscene Producer: Jonny Speers Post Production Supervisor: Peter Greene Editor: Jake Walshe Sound: Mutiny The Lowdown: Daniel O’Donnell Superfan Rejects Hero in New Rothco Campaign for RGII Registered Gas Installers...
Ad of the Week: JUST EAT – Bloom
Credits: Client: Just Eat Title: The Rules Media: TV/Radio/Outdoor/online Advertising Agency: Bloom Account Director: Abigail Gaskin Creative Direction: Michael Walsh Agency Producer: Damian Penco Director: Jamie Delaney Producer: Tess Bunworth Production Company: Antidote The Lowdown: Bloom Advertising created the latest campaign for JUST EAT, Ireland's leading online food ordering app, which launched this week. The campaign includes TV, online display, social, outdoor, transport, and radio. The TV spot was produced by...
Ad of the Week: Bank of Ireland MortgageSaver – Cawley NeaTBWA
The Lowdown: For Bank of Ireland’s new mortgage campaign, Cawley NeaTBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with...
Ad of the Week: Fleadh TV – Publicis Dublin
The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...
Ad of the Week: Tech Life Ireland – Atomic
The Lowdown: Tech/Life Ireland is a new national initiative to brand Ireland as a top destination to pursue a career in technology, funded by the Department of Jobs, Enterprise and Innovation it is being delivered in partnership with Enterprise Ireland, IDA Ireland and the tech industry to help attract up to 3,000 top tech professionals to Ireland each year. Atomic, the...
Ad of the Week: Allianz ‘Dare To’ – Rapport Marketing Communications
The Lowdown: From personal to commercial, Allianz Insurance is involved in every aspect of Irish life. This 40 sec brand Ad "Dare to" conveys the positivity going forward in the Irish economy whilst demonstrating the peace of mind Allianz customers enjoy, thus allowing them to live their lives to the full. Produced by Hot Sauce for Rapport and their client...
