You’re not you when you’re hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take – a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong?
Snickers fired the first shot by trolling some of Ireland’s best known sporting rivalries and placed 48 sheets supporting their fiercest rivals at their own hallowed home sporting grounds.
Outdoor ads supporting Dundalk showed up at Turners Cross, whilst Shelbourne F.C had to cope with support for Bohemians right outside their own entrance. Students getting the bus at DCU are faced with bus shelters supporting UCD and the campaign has sent locals in their droves to social media to query the mistakes.
And the trolling continued with some very specific village rivalry as the team at BBDO Dublin targeted rival suburbs of Dublin with ads lamenting the greatness of their closest neighbours.
Creative Agency: BBDO Dublin
Client: Mars Ireland, Snickers
Account Director: Alyson Rice
Account Executive: Emma Pembroke
Executive Creative Director: Dylan Cotter
Creative Director: Colm O’Gaora
Art Director: Fionan Healy, Ivona Poljak
Copywriter: Kevin O’Connor, Isabel Harvey