Tesco Marks 25 Years in Ireland with New Campaign from BBH Dublin
https://www.youtube.com/watch?v=03O9sBHlLYQ Tesco has launched a new campaign to mark its 25th anniversary in Ireland. The campaign is also the first one created by BBH Dublin since it announced that it was setting up in Ireland earlier this year. Tesco first entered the Irish market in 1997 when it acquired Power Supermarkets, the holding company for Quinnsworth and Crazy Prices. The campaign highlights...
Ad of the Week: Belief Is Everywhere
Rothco | Accenture Interactive has launched a new campaign for AIB called “Belief Is Everywhere’. The integrated campaign- led by a 60-second TVC directed by Academy’s Si&Ad- looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage. The TVC opens on a dusky scene on the Irish coast. As the landscape...
A Bearded Dragon & Bonny Tyler Star in Boys+Girls Campaign for Three
Boys+Girls, has rolled out a new campaign for mobile phone and telecoms operator Three. Last year Three Ireland launched its new Connected Life retail offering – one which moved the brand away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. The new campaign continues this journey with...
Allianz Backs Women’s Aid With €1m Campaign
Allianz Insurance has partnered with Women’s Aid as part of €1m three-year deal to highlight domestic abuse in Ireland. The German insurer will also support Women’s Aid in tackling the issue of domestic abuse and support those women who are living through domestic abuse in Ireland. The multi-faceted partnership, which includes financial and non-financial supports also includes an education and awareness...
Bord Gáis Energy “Beautician” advertising campaign
The Lowdown: Bord Gáis Energy has this week launched a new TV, radio and print campaign for its Dual Fuel offering, giving customers the chance to avail of a 12-month 10% discount off their gas, 12% off their electricity, and €150 back off their bills. The amusing `It’s worth thinking about’ beautician advertisement will run from this week until June, and...
Edelman Unbottles New Campaign for Deep RiverRock ViTAL
Edelman in Dublin has rolled out a new campaign for the Coca Cola-owned brand Deep RiverRock ViTAL after an extensive planning process that included brand naming and positioning. The new creative platform and campaign ‘Skip to the ViTAL stuff’ will run across VOD, Digital, DOOH, OOH, social media and influencer across the island of Ireland. , According to the manufacturer, Deep...
Virgin Media Campaign to Promote Smart Home Offering
Virgin Media has launched a new national brand campaign that highlights its smart technology offering. Created by BBH in London, the campaign celebrates the uniqueness of Virgin Media’s network delivering a reliable and seamless entertainment experience, direct to the home. According to the company, the ad is designed to ‘Inspire’ and take the first step towards a seamlessly connected smart...
Core Rolls Out Major Recruitment Campaign for Gardaí Siochána
With the Gardai Síochána seeking to take on an additional 1,000 new recruits in 2023, Core has rolled out a new recruitment campaign for the force to bring the total number of Gardaí in service to 15,000. The campaign shows the true nature of the job – working at 4am, making arrests, being physically active, as well as the significant...
Folk Wunderman Thompson Reveals the Secret Ingredient in New Brennans’ Campaign
Folk Wunderman Thompson has kicked off 2022 with a new campaign for Brennans Bread. Called ‘Bakers Day Off’ the campaign celebrates the bakers from Brennans’ bakery as they prepare for the bakery’s annual day off. The campaign is running across TV, OOH, digital video, radio and social media. The TV spot is narrated by a friend of "Old Mister Brennan" and the viewer sees Old Mister...
Jedward Breaks Up in New Publicis Ad for Gas Networks Ireland
https://youtu.be/4c8aZbKcjz4 The high-spirited musical duo that is Jedward, has taken over from Donegal crooner Daniel O’Donnell in the latest public safety campaign from Gas Networks Ireland. Created by Publicis Dublin, the new campaign highlights the importance of using a Registered Gas Installer (RGI) for any gas works undertaken in the home. The cross-platform campaign kicked off this week and follows on from...
