Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
Sky Ireland Marks Women’s Football Sponsorship with Powerful Campaign
To mark its sponsorship of the Republic of Ireland Women’s National Team, Sky Ireland has launched a new campaign to celebrate women’s football in Ireland, from grassroots level right up to senior international status. The Women’s National Team kicks off its first World Cup Qualifier of 2022 against Sweden next Tuesday, April 12 and the new campaign and this is the...
Ad of the Week: The National Lottery: Money Multiplier – DDFH&B
Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...
Folk Wunderman Thompson Create Powerful Campaign Highlighting Domestic Abuse
Vodafone Ireland Foundation, in partnership with Women’s Aid, has launched a powerful new press campaign that was created by Dublin based creative agency Folk Wunderman Thompson. The campaign portrays the scale of silence endured by victims of domestic abuse, in particular behind the mask of COVID-19. 1 in 4 women in Ireland who have been in a relationship have been...
Core & Saturday Films Roll Out Powerful Campaign Showcasing Trócaires’ Work
Core and Saturday Films have launched a new campaign called 'One Day' to highlight the work of Trócaire in the 27 countries over the last 50 years. The campaign, which was conceived by Core and developed alongside Saturday Films, shows some of the human stories behind these “One Days,” These include the day that the women of Sierra Leone won...
Huskies Create Hard-Hitting Campaign for St. Vincent de Paul
With the ongoing pandemic wreaking havoc on the finances of many Irish charities, St. Vincent de Paul (SVP) has launched its annual appeal with a new campaign created by In the Company of Huskies. SVP is Ireland's largest charity and it receives more than 150,000 calls each year, usually from people in need of food. Due to unprecedented economic circumstances...
Sky Rolls Out New Campaign to Promote New Streaming Offering
Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream. The new “plug and play” offering gives customers access to a range of TV channels, including all the Sky channels, as well as streaming apps like Netflix, Disney+, Apple TV+, Prime in addition to several broadcaster players, all without the need for a...
Ad of the Week: An Post’s Send Love this Christmas
An Post has launched its new Christmas campaign called ‘Send Love This Christmas’. The campaign features surprise messages from Irish people who won’t be with their families for Christmas this year. An Post wanted to show that nowhere is out of reach this Christmas and that they can go the extra mile to deliver feelings of love, support and connection...
Ringers Taps into Rugby Fever With New Campaign for Bank of Ireland
With the Rugby World Cup in full swing, Bank of Ireland has officially launched a new brand campaign that showcases all the elements that make up the success of rugby in Ireland, from grassroots to green jerseys and how the bank is a proud supporter of the game at all levels. Created by Ringers, the campaign includes outdoor and social...
Ad of the Week: Dementia Understand Together – KICK
Credits: Agency: KICK Client: Health Service Executive (HSE) Campaign: Dementia Understand Together Client: Fidelma Browne, Roisin Guiry, Cairín Conway Account Directors: John Breslin, Kate McKenna Planning: Zuilmah Wallis Creative: Judy O’Broin Director: Des Mullan Production Company: Rocket Science Post Production: Windmill Lane Editor: Philip Cullen Lowdown: KICK, the creative agency, rolled out their third major campaign of the autumn with their Dementia Understand Together for the HSE. The campaign aims to increase...
