Ad of the Week in association with Adsmart from Sky: Say Goodbye to Diesel

00:00:40

It’s time to say goodbye to diesel. And today, as part of Toyota’s ongoing brand journey, Javelin are launching a new campaign that celebrates that decision. In 1997 Toyota delivered their first Hybrid cars, the result of a decision taken at an early stage to work, as a company, towards a different world, that’s better for drivers, better for the environment,...

Ad of the Week: Kerrygold Launches First Campaign Since 2010

00:01:00

Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...

Vodafone Targets Trade-ins in New Sustainability Campaign by Folk

00:00:30

Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...

Ad of the Week: Fleadh TV – Publicis Dublin

The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...

Boys+Girls Bring Love to the Aisles in New Campaign for Centra

Boys+Girls has rolled out a new TV campaign for Centra, the Musgrave-owned convenience retail brand. This is the agency’s first TV campaign for the retailer since picking up the SuperValu and Centra accounts last year. The new campaign, called Dinner Made Easy, focuses on Centra’s freshly prepared meals range and features two charming golden oldies who fall in love at...

Boys+Girls Launch New Creative Platform and Campaign for Bulmers Cider

With the all-important summer season for cider manufacturers underway, Bulmers has launched a new creative platform with a robust campaign across TV, OOH, audio, social & activation, marking “a bold new direction” for the brand The Bulmers "It's Our Time'' creative platform represents a significant new brand positioning for the brand and was created by Boys+Girls. According to the Bulmers,...

A World First for Citroën Ireland

00:01:04

In what must be a world first, Citroën Ireland’s latest radio ad has been recorded inside one of its own cars. To demonstrate how good the suspension in the new range of Citroën’s actually is, the creative team at Bloom decided to record the latest radio ad while the car was being driven along a bumpy Irish country road...

Campaign of the Week: The True Taste of Kerrygold

The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...

Rockshore Rolls Out New Campaign by M&C Saatchi

00:00:30

The London-based agency M&C Saatchi London has rolled out a new campaign for the Diageo-owned lager and cider brand Rockshore. This is the first campaign the agency has created for the brand since winning the creative pitch following a shoot out with two Irish agencies. Called “Refreshingly Irish”, Diageo says the new campaign is part of a “bold, distinctive, fun new...

Ad of the Week: Follow The Sun – The Javelin Group

00:00:30

Credits: Client: Daragh O’Reilly & Sarah Coleman, Irish Ferries Agency: The Javelin Group Country: Ireland Strategy: Ken Ivory Art Direction: Martin Watts Copywriting: Niall Carey Account Direction: Finbarr Hayes Producer: Dara McClatchie Production: Windmill Lane Sound: Beacon Studios The Lowdown: Irish Ferries to France. Travel. Together. Irish Ferries is in campaign with a national multi-media advertising initiative  to promote its summer sailings to France. Running on TV, radio, digital and press, this...

EDITOR PICKS