Ad of the week: Frank and Honest ASMR
Frank and Honest Coffee is always trying to think outside the coffee cup when it comes to creating content for their audience, and with this in mind they have created ASMR videos for their fans to enjoy. ASMR (Autonomy Sensory Meridian Response) is one of the biggest online trends at the moment. The videos trigger a sense of joy, relaxation...
Core & Saturday Films Roll Out Powerful Campaign Showcasing Trócaires’ Work
Core and Saturday Films have launched a new campaign called 'One Day' to highlight the work of Trócaire in the 27 countries over the last 50 years. The campaign, which was conceived by Core and developed alongside Saturday Films, shows some of the human stories behind these “One Days,” These include the day that the women of Sierra Leone won...
Boys+Girls Bring Love to the Aisles in New Campaign for Centra
Boys+Girls has rolled out a new TV campaign for Centra, the Musgrave-owned convenience retail brand. This is the agency’s first TV campaign for the retailer since picking up the SuperValu and Centra accounts last year. The new campaign, called Dinner Made Easy, focuses on Centra’s freshly prepared meals range and features two charming golden oldies who fall in love at...
TBWADublin Create New Campaign for Laya Healthcare
With the all-important renewal period for health insurers now underway, TBWADublin has launched a new campaign for Laya healthcare which has been rolling out a new network of health and wellbeing clinics throughout the country. The first to open was Cherrywood, Dublin followed by Briarhill, Galway while a third is due to open later this year in Limerick. To promote the...
AI’s Deficiencies Highlighted in New EPIC Campaign by The Public House
The Public House had launched a new campaign for EPIC, The Emigration Museum that highlights the dangers of relying on artificial intelligence too much and the role it plays in reinforcing and spreading existing cultural stereotypes. The campaign is running across social, digital and OOH, with a specific emphasis on Dublin Bus T-Sides, and Tour Bus Rears targeting tourists on...
Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign
TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...
Ad of the Week: Electric Ireland – Stay Happy
The Lowdown: 'Stay Happy' is the irrepressibly upbeat takeout from Electric Ireland's unique campaign to reward its customers with long term savings. Their current 40 second spot recognises the daily pressures and chaos Irish households confront, and offers welcome succour to all current customers with the promise of 8.5% savings off their electricity and gas bills, year after year. Directed by...
Expert Electrical Bucks TV Trend With New Campaign
Expert Electrical, the nationwide chain of electrical and white goods outlets has made its TV debut with a new campaign that appears to buck the trend of brands going dark on TV. The new campaign for Expert Electrical, which has 67 owner-managed stores around the country, was a collaboration between Coco Content, Jude Healy Creative and Screen Scene. Under Covid 19...
Vodafone Targets Trade-ins in New Sustainability Campaign by Folk
Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...
Huskies Partners with Movember for New “Conversation Piece” Campaign
The men’s health charity Movember and creative agency In the Company of Huskies have collaborated to light up Dublin’s iconic Poolbeg Chimneys , and other landmarks, with a message of solidarity as part of the charity’s ‘Conversation Piece’ campaign. The collaboration between Movember and Huskies also includes artists and designers such as Sebastian Barry, Vivienne Roche, Gavin Friday, Domino Whisker,...
