Edelman Unbottles New Campaign for Deep RiverRock ViTAL
Edelman in Dublin has rolled out a new campaign for the Coca Cola-owned brand Deep RiverRock ViTAL after an extensive planning process that included brand naming and positioning. The new creative platform and campaign ‘Skip to the ViTAL stuff’ will run across VOD, Digital, DOOH, OOH, social media and influencer across the island of Ireland. , According to the manufacturer, Deep...
Littlewoods Ireland Autumn Winter 2015 – DDFH&B
Littlewoods Ireland has launched its new Autumn/Winter campaign and this time around it marks the TV advertising debut of renowned Irish photographer Barry McCall who directed the ad. The TV ad aired for the first time last night (Thursday Sept 3rd) on UTV during Emmerdale. The ad concept, which features the everyday lives of three women transformed into a vibrant fashion...
Ad of the Week in Association with Adsmart from Sky: Boys+Girls ŠKODA
Boys + Girls has delivered the latest instalment of ŠKODA’s “Made for Ireland” campaign. According to the branded entertainment agency, the new campaign reflects “the pride and confidence that ŠKODA drivers have in their cars.” The campaign consists of a 30 second and 60 second spot, directed by Butter’s Zak Emerson. According to Mark Tuthill, creative director at Boys + Girls:...
New Bank of Ireland Campaign Shows that Breaking Up is Hard to Do
Following the recent launch of its radio, digital and social campaign for its “Big Move” campaign, Bank of Ireland has rolled out its new TV and OOH campaign featuring Baz Ashmawy and his mother Nancy. The new campaign is targeted at customers of KBC Bank and Ulster Bank both of which are leaving the Irish market. Created by Grey London, Oliver...
Ad of the Week: Vanguard for Dunnes Stores – Thinkhouse
Credits: Agency - Thinkhouse Advertiser - Dunnes Stores Title - Vanguard for Dunnes Stores, a new collection by Paul Galvin Creative Directors: Paul Galvin + Jane McDaid Director: Jamie Brennan Art Direction: Kevin Goss Ross/Michael Roulstone Account team: Ashley Reddin/Anne Nuding Recording Studio: Moynihan Russell The Lowdown: Paul Galvin launched his debut menswear collection, VANGUARD, in collaboration with Dunnes Stores. Thinkhouse produced a 90 second video ad and seeded...
Ad of the Week: Success Happens Here – McCannBlue
The Lowdown: Our task is to attract students to DBS, where they will thrive in a personal teaching and learning environment as well as a buzzing city centre location. “Success Happens Here” encapsulates this thought for school leavers and part-time students alike. This integrated campaign is being rolled out across TV, VOD, OOH, press, display and social. Credits: Agency: McCannBlue Advertiser: DBS Campaign: Success Happens...
TBWADublin Rolls Out Powerful Domestic Abuse Campaign
With domestic violence and abuse on the increase during the lockdown, TBWADublin has created a powerful campaign for the Department of Justice and Equality that highlights how the problem is exacerbated during on the ongoing Covid-19 crisis. Given the current restrictions during lockdown, art director, Mikey Ryan and copywriter, Blaise Hoban came up with the idea to shoot the campaign’s...
Ad of the Week: eir – Let’s Make Possible
As part of a new brand re-positioning, eir has launched a new campaign called Let’s Make Possible featuring a number of familiar – and some unfamiliar- faces who celebrate their skills, ambitions and confidence in themselves and the infinite possibility that a truly powerful network allows. Created by Rothco the campaign centres on remaking that well known iconic song “Anything...
Glenisk Returns to TV after 11 Year Absence with New Campaign
Glenisk, the premium yoghurt brand has returned to TV screens with its first campaign since 2011. Created by BBDO Dublin and called “Organic. Double Goodlier” the campaign focuses on the consumer and environmental benefits of choosing organic and shows how much people may benefit from having a little Glenisk organic yogurt in their lives. “It’s over a decade since our...
Ad of the Week: Vodafone #TeamOfUs
With the Autumn rugby internationals almost upon us, Vodafone has ramped up its Irish rugby sponsorship activation with the launch of its #TeamOfUs campaign across TV, OOH, digital, retail as well as an RTÉ One documentary which will be aired in in November. While Vodafone announced its estimated €15m sponsorship of the Irish rugby team back in May, the Autumn...
