Ad of the Week: AIB – The Power of Doing
Rothco, part of Accenture Interactive, has created a new campaign for AIB called ‘The Power of Doing’ to mark the next chapter in the brand’s ‘Backing Doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has spent her life unused at the back...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments
JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread. The new through-the-line campaign aims to remind consumers of the “special moments” in their busy lives. According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a...
Heineken Rolls Out New TV Campaign Ahead of Champions Cup Knockout Stages
With the knockout states of the Heineken Champions Cup coming up in April, Heineken Ireland has rolled out a new rugby-focused TV campaign which will launch this weekend. Called The Perfect Match, the brand campaign was created by Publicis Dublin in collaboration with agency partners Thinkhouse and Dentsu’s Red Star. The campaign includes TV, data-informed digital, social and trade/shopper marketing executions....
Ad of the Week: The Insolvency Service of Ireland – Irish International
Irish International Launches New Campaign for Irish Insolvency Service Irish International has launched a new advertising campaign for the Insolvency Service of Ireland (ISI) that will include TV, VOD, radio and outdoor. Media for the campaign is being handled by Carat. Continuing its collaboration with director, Martin Stirling who directed campaigns for the Road Safety Authority and Save the Children, Irish...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
TBWADublin & SEAI join forces to ‘Discover A New World of Comfort’
TBWADublin has created a new campaign for the Sustainable Energy Authority of Ireland (SEAI) to highlight the benefits of home energy upgrades. Dramatically improving the energy efficiency of Ireland’s homes is a major goal for SEAI. Older homes in particular can be transformed to be remarkably more comfortable, and this is made more affordable for homeowners thanks to the Government...
Newstalk Launches New Cross Platform Marketing Campaign
Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...
Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora
Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...
Boys+Girls Urge Men to Check their Pee in New Campaign for Marie Keating Foundation
Boys+Girls has created a new campaign for The Marie Keating Foundation aimed at encouraging men to be more vigilant when it comes to spotting the early signs of prostate cancer. The new campaign is called "Pay Attention to Your Pee’ and aims to reframe urination changes as important health signals rather than embarrassing inconveniences. By highlighting the symptoms and normalizing...
