Ad of the Week: Dulux Weathershield – Boys and Girls
To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...
Ad of the Week: Seize the Denny
The Lowdown: Henry Denny & Sons is a much-loved Irish brand, but over the last few years, this iconic brand had started to move into the background. After winning the account last year ROTHCO (part of the Accenture Interactive group) realised Henry Denny & Sons isn’t just iconic, it’s iconic on a monumental scale. After spending some time looking into the brand’s...
The Public House Rolls Out New Campaign for Youth-Focused 48 Network
The Public House launch a new ‘It’s Real’ brand campaign for youth network 48. The “It’s Real” campaign includes a suite of content, including a 20” digital audio asset with activations at Longitude and university campuses later this year. 48, which is owned by Three Mobile, is a youth-focused mobile network that offers a range of features including contract-free plans, the...
Ad of the Week: Dunnes Christmas Ad
The new Dunnes Christmas TV ad is a heartwarming tale of how a bunch of plucky children come together to make sure that Santa can't miss their town. The campaign, which was created by Chemistry, and embraces story telling with a big brand feel which is generating a hugely positive reaction. The new Dunnes campaign kicked off with a...
Core Launches New Aviva Campaign & Brand Positioning
Core, in collaboration with Zenith, has rolled out a new campaign and brand positioning for the insurance company Aviva. “It takes Aviva” is the new positioning and was arrived at after research conducted by Core revealed that consumers crave emotional confidence in their insurance provider and that many don’t believe their car insurer or breakdown assistance policy will come through...
Ad of the Week: Target McConnells Credit ReUnion
Target McConnells rally a national search for Dan Byrne and ask ‘Have you had your Credit ReUnion?’ in new campaign. The Irish League of Credit Unions has launched the latest iteration of its campaign to encourage people to consider their local credit union for their personal loan requirements. Created by award-winning creative agency, Target McConnells, it is the final piece of...
Ad of the Week: Bord Gáis Energy
Bord Gáis Energy has this week launched a new TV, radio and digital campaign, where new gas customers can avail of a 12-month 14% discount off their gas, plus a free boiler service. The ‘Boiler Stories – Holiday Spoiler’ advertisement, developed by Publicis, will run from this week until mid-April. The new advertisement takes a look at the impact of...
F&B Huskies Campaign for RSA Promotes Safer Driving
F&B Huskies, part of the Forsman & Bodenfors has launched a new campaign for the Road Safety Authority (RSA) to promote better and safer driving in urban areas. Called "30km/h for Better Urban Living",the campaign highlights the multiple benefits of adopting 30 kilometres per hour speed limit in urban areas across Ireland. The focus of this campaign is not just...
Ad of the Week: Meteor Christmas Unlimited – Rothco
Christmas 2015 sees the return of Meteor's festive CEO to Irish TV Screens. Nicholas St Wenceslas, misanthropist, holiday magnate and CEO of Christmas LTD - the company responsible for commercialising the holidays - is back. The 2015 campaign, created by Rothco, has launched this weekend with a 30" and two 20" TVCs. Wolf-of-Wall-Street-come-Miracle-on-34th-Street's Nicholas is now living in the tax-neutral...
Ad of the Week: Quality journalism is just a touch away – irishtimes.com
The Irish Times Launch New Campaign Promoting Digital Offering The Lowdown: ‘The Irish Times’ has launched a new advertising campaign to highlight the accessibility of its quality content across all digital platforms on irishtimes.com. The brand-response campaign comes in light of the increasing trend for readers to consume news content via mobile and online. Developed by Owens DDB and PHD Media, the campaign portrays a number of journalists from...
