Vodafone Targets Trade-ins in New Sustainability Campaign by Folk
Folk Wunderman Thompson has launched a new campaign for Vodafone Ireland to encourage mobile phone users to trade in their old phone, get rewarded for doing so while doing their bit for the planet. The campaign is part of the mobile phone company’s commitment to sustainability and aims at creating awareness around Ireland’s first-to-market online smartphone trade-in tool. The...
Ad of the Week: McDonnells Currys Sauce – Boys and Girls
Ireland’s Favourite Curry Sauce Goes International in New Advertising Campaign for McDonnells McDonnells Currys Sauce, Ireland’s favourite and a key ingredient in one of the nation’s most popular dishes says “Eat it for Dinner” as the “Chips Curry” story takes on an international feel in a new advertising campaign developed by award winning creative advertising agency Boys and Girls (www.boysandgirls.ie). Formerly...
Ad of the Week: Meteor Secret HQ #LoveData – Rothco
The Lowdown: Rothco and Meteor invite us into the wonderful world of Meteor Secret HQ in a new 360 campaign to demonstrate the network’s commitment to it’s customers and understanding of the breadth and depth of their mobile phone usage and needs. This week, Creative agency Rothco launch the latest 40” TVC for Irish telecommunications network, Meteor. After the successful ‘Christmas...
Virgin Media Campaign Shines a Light on Gaming Community
Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis Dublin and taps into the rapidly growing popularity of eSports in Ireland. As part of the campaign, Virgin Media teamed up with the eSports team Wylde to highlight the fact that, apart from being reliant on...
Ad of the Week: The Lie Detector Test – In The Company of Huskies
The Lowdown: We are all about encouraging Ireland ‘To Be More Frank and Honest’. So we called on lie detection expert George Ferreira (complete with polygraph machine) to help. We asked best mates, roommates, couples and a mother and daughter combo to participate. What followed was pretty hilarious. Credits: Brand: Frank and Honest Agency: In The Company of Huskies Creative Director: Damian Hanley Art Director: Nick...
Ad of the Week in Association with Adsmart from Sky: EBS Launches New Iteration of Mortgage Masters Campaign
BBDO Dublin has rolled out a new brand campaign for mortgage lender EBS. Called Start Here the campaign takes a light-hearted look at the typical journey a first-time buyer takes and the scenarios in which they find themselves as they look to get their feet on the property ladder. The new campaign is the latest iteration of the mortgage lender’s Mortgage...
Goosebump Floats New Bulmers Light Campaign
Goosebump has rolled out a new campaign for Bulmers Light called “Floaty Little Devils.” The campaign will run on TV, Social, Radio, Out of Home, In-store and with a strong presence in the on-trade. There are hot air balloon trips over the Bulmers Orchard also up for grabs, too. According to Karl Donnelly, marketing director, Bulmers Ireland: “We asked Goosebump for...
Ad of the Week: Give a Sh*t
JWT Folk and The Marie Keating Foundation urge Irish people to #GIVEASHIT You may have noticed outdoor up around west Dublin and over the last two months or some media personalities brandishing toilet roll urging people to “Give a Sh*t” over the past week. This is the culmination of a two-month-long campaign by the Marie Keating Foundation to raise awareness about Bowel Cancer....
Publicis Dublin Delivers New SPAR Campaign to Promote Own Brand Offerings
Publicis Dublin has rolled out a new campaign for SPAR and EUROSPAR to promote the retailer’s own brand range of products. The new campaign is running across TV, radio, VOD and social. The campaign features customers getting up close and personal with SPAR Range products. In one scene a van driver backs into a giant pack of cookies, in another a...
Ad of the Week: Fleadh TV – Publicis Dublin
The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...
