Home Campaigns Ad of the Week Ad of the Week: Smyths Toys ‘Outdoor Heroes’ by therefour

    Ad of the Week: Smyths Toys ‘Outdoor Heroes’ by therefour

    The Lowdown:

    When children play, there are no limits. When we allow them to imagine, anything is possible. When tasked with creating a commercial for a company selling outdoor play equipment, therefour, the Dublin-based creative consultancy, looked at the challenge from a child’s point of view. So for instance, seen through a child’s eyes, a trampoline is a way to reach the sky; it’s the a launch pad for an exciting adventure. And a swing lets you fly through the air. Playtime can take a child anywhere and make him or her a hero. It took this bunch of kids all the way into space.


    Agency: therefour
    Creative Director/Art Director: Ian McColl
    Coyywriter: Kevin Murray
    Production Company: Tiny Ark
    Director: Joseph von Meding
    Producer: Nathan Reilly
    DOP: Richard Childs
    Editor: Joseph von Meding
    Colourist: Daniel Roberts
    Sound: Alex James

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