Home Campaigns Ad of the Week Boys+Girls Bring Love to the Aisles in New Campaign for Centra

Boys+Girls Bring Love to the Aisles in New Campaign for Centra

Boys+Girls has rolled out a new TV campaign for Centra, the Musgrave-owned convenience retail brand. This is the agency’s first TV campaign for the retailer since picking up the SuperValu and Centra accounts last year.

The new campaign, called Dinner Made Easy, focuses on Centra’s freshly prepared meals range and features two charming golden oldies who fall in love at first sight over a Centra Freshly Prepared Chicken Tikka meal. The hilariously heart-warming story unfolds as our two shoppers share a moment of connection that challenges the conventional romance story.

According to Niamh Ryan, senior copywriter, Boys + Girls: “Creatively our story was inspired by the outdated idea of a ready meals being a lonely meal for single people. But what if ‘a meal for one, could become an unexpected dinner for two?”

Niamh Skally, Marketing Manager of Centra said “The introduction of the ‘Dinner Made Easy’ range underscores our commitment to providing customers with delicious, high-quality meal solutions that are competitively priced and continuously evolving to meet changing preference,” adds Niamh Skally, marketing manager, Centra.

The TVC was shot on location in Centra’s new store in Stamullen and was directed by the Tina Bull of Antidote Productions.


Agency: Boys+Girls
CCO: Rory Hamilton
Creative Director: Kris Clarkin
Senior Copywriter: Niamh Ryan
Art Director: Conor Marron
Senior Art Director: Dean Ryan
Head of Design: Colm Coonagh
Senior Producer: Sinead Farrelly
Business Director – Sarah Sherry
Senior strategist – Shaunagh Farrelly
Account Manager – Sinead Higgins
Account Executive: Andrea Zambra
Client: Musgrave Group
Marketing Director, Musgrave: Ray Kelly
Marketing Manager,Centra: Niamh Skallt.
Brand Manager, Centra: Fiona Sherman
Director: Tiny Bullet
Exec. Producer: Andrew Freedman
Line Producer: Paula Stewart
DP: Luke Jacobs
Steadicam Operator: Mick O’Rourke
Prod. designer: Joe Fallover
Casting: Shauna Griffith
Locations: Donnacha Brady
1st AD: Nick Thomas
Stylist: Sarajane French O’Carroll
Hair & Makeup: Julie Ann Ryan
Editor: Joe Wilby
Post Prod Producer: Jen Connolly/ Anne-Marie Downes
Sound: Steve Maher – Raygun
Grading: Electric Theatre Grade

Previous articleMedia.Monks Appoints Genevieve Woods as Country Manager for Ireland
Next articleOut \ Look: Close Encounters of a Disney+ Kind