Home Campaigns Ad of the Week Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus

Droga5 Dublin Rolls Out New Communications Platform & Campaign for Aer Lingus

Droga5 Dublin has created a new communications platform and campaign for Aer Lingus.

Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”. Its creation follows an extensive brand review and strategy development exercise completed by Dublin based advisory firm Genesis.

The new creative platform will feature a TV ad which will be complemented by a comprehensive campaign that will roll out across TV, digital, and social in addition to the brand’s owned channels and sponsorship platforms. The platform will also be rolled out to other markets, including the UK and the US, throughout 2023. It’s the first brand campaign from the airline in over seven years.

Media planning is being handled by the media agency OMD across all markets.

“This is the start of our new story. Aer Lingus is an iconic Irish brand, and our ambition is to reach new markets in 2023 through the modernisation of our brand and digital platforms. We believe that Aer Lingus can be differentiated from other airlines due to our determination to put people first, showcasing Irish values both at home and abroad,” says Susanne Carberry, chief customer officer, Aer Lingus.

“The personalised care our team is known for, particularly on board, is central to our new brand platform and comes to life in this new ad campaign. Our new brand values will allow us to continue to highlight more human stories of our highly valued customers across all markets globally,” she says.

“We’ve been working with Aer Lingus for over 6 years, and this is one of the most exciting projects we’ve undertaken together,” says Jen Speirs, executive creative director, Droga5 Dublin.

“This new brand platform is a real opportunity to double-down on what makes Aer Lingus different to every other airline in the world; they’re simply a more human airline. They see their passengers as people, and use instincts and intuition when it comes to caring for them. That’s why when it came to launching the platform, we wanted to tell a story that showed that one-of-a-kind care. It feels uniquely Irish, progressive and utterly, utterly empathetic – all the things that we look for when we fly,” she adds.

 

 

Credits

Client:   Aer Lingus

Creative Agency: Droga 5 Dublin

Media Agency: OMD

Strategic Brand Development: Genesis Dublin

Executive Creative Director: Jen Speirs

Creative Director: Ray Swan

Senior Art Director: Edel Quinn

Creative Director: Alex Ingarfield

Creative Content Producer: Colm Halpin

Designer: Gerard Sexton

Business Director: James Moore

Account Director: Susan Nelis

Account Manager: Hilary O’Sullivan

Chief Strategy Officer: Emma Sharkey

Head of Engagement: Emer Fitzgerald

Associate Strategy Director: Shane Kelly

Digital Strategy Director: Sarah Jane Lowes

Social Strategist: Michelle Pons

Photographer: Enda Bowe

Senior Agency Producer:               Aisling O’Dwyer

Agency Producer: Siobhan Coakley

Content Editor: Eoin Lennon

Head of Production: Jessica Birmingham

Music:   Leland Original Music

Composer: Danny Mulhern

Production Company:    Assembly

Director: Elle Ginter

Producer: Rebecca Bourke

Director of Photography: Kate McCullough

Post House: Screen Scene

Editor: The Quarry

Sound:  Blast Audio

Grade:  Outer Limits