Home Campaigns Ad of the Week Ad of the Week: TG4 Ladies Football – Publicis Dublin

    Ad of the Week: TG4 Ladies Football – Publicis Dublin

    The Lowdown:

    Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core football fan sat in amongst a range of electrical fans in an antique store behaving like a proper fan watching all the Ladies Football on TG4. The campaign includes TV, press, radio and digital display.


    Client:  TG4
    Marketing Manager: Padraic Ó Raighne
    Creative Director: Sean Cathal Ó Coileáin
    Agency: Publicis Dublin
    Creative Director: Carol Lambert
    Art Director: Ross Giles
    Copywriter: Peter Dobbyn

    Producer: Rachel Murray
    Account Director: Rebecca Clarke
    Account Executive: Isadora Cole

    Production Company: Antidote
    Director: James Fitzgerald
    Producer: Andrew Freedman

    Post Production: Windmill Lane
    Producer: Shayne Murphy
    Editor: Lee Hickey

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