The Lowdown:
Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core football fan sat in amongst a range of electrical fans in an antique store behaving like a proper fan watching all the Ladies Football on TG4. The campaign includes TV, press, radio and digital display.
Credits:
Client: TG4
Marketing Manager: Padraic Ó Raighne
Creative Director: Sean Cathal Ó Coileáin
Agency: Publicis Dublin
Creative Director: Carol Lambert
Art Director: Ross Giles
Copywriter: Peter Dobbyn
Producer: Rachel Murray
Account Director: Rebecca Clarke
Account Executive: Isadora Cole
Production Company: Antidote
Director: James Fitzgerald
Producer: Andrew Freedman
Post Production: Windmill Lane
Producer: Shayne Murphy
Editor: Lee Hickey
