Ad of the Week: Make a Minute – Rothco

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The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...

Ad of the Week: The Comfortable Zone – DDFH&B

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Credits: Title of Commercial: The Comfortable Zone Advertiser: Irish Life Client executives: Karl Symes, Siobhan Kelly, Susan Egan Agency: DDFH&B Agency executives: Michael Craig, Vanessa Carswell, Mary Saunders Creative: Roisin Keown, Peter Snodden Agency producer: Jenni O’Reilly Production company: Red Rage Director: Brian Durnin Producer: Paul Holmes Lighting cameraman: Ivan McCullough Editor: Jake Walsh, Hubert Montag Recording studio: Mutiny The Lowdown: Irish Life wanted to encourage consumers to venture from their comfort zone (deposit...

Ad of the Week: Meteor Christmas Unlimited – Rothco

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Christmas 2015 sees the return of Meteor's festive CEO to Irish TV Screens. Nicholas St Wenceslas, misanthropist, holiday magnate and CEO of Christmas LTD - the company responsible for commercialising the holidays - is back. The 2015 campaign, created by Rothco, has launched this weekend with a 30" and two 20" TVCs. Wolf-of-Wall-Street-come-Miracle-on-34th-Street's Nicholas is now living in the tax-neutral...

Ad of the Week: Cycling – McCannBlue

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Credits: Agency: McCannBlue Advertiser: Zurich Life Title: "Cycling" Creative Team: Graham Stewart/Christopher Gore Account Team: Fiona Cooley/Amy Satelle Producer: Joanne O'Hagan at Brilliant! Director: Brian Durnin Production Co: Red Rage Producer: Gary Moore Post Production: Windmill Lane Sound Design: Mutiny The Lowdown: Our new integrated campaign for Zurich sees their international brand platform of "Whatever you truly love" developed for the Irish market to drive awareness for Zurich Pensions. If you are...

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