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GAA Captures Memorable Moments in New Campaign to Promote the All Ireland Series

With the All Ireland Football and Hurling Championships getting underway this weekend, the GAA has launched a new campaign to promote both tournaments.

Created by BBDO Dublin-now in partnership with TBWA Dublin- the campaign taps into the memorable moments associated with attending an All Ireland match, featuring a woman reminiscing about a Championship day she shared with her father as a child.

“Championship days out with your family, friends, club mates and community remain unparalleled in Irish sport,” says Noel Quinn, head of GAA Marketing and GAAGO.

“This new campaign tells a specific story about the joy and thrill of one such experience but will speak universally to all GAA match goers. It amplifies the magic and unforgettable experiences surrounding our Championships and is very timely ahead of the wide open 2024 competitions”.

“Right now, you can watch anything from anywhere at any time. And two minutes later you’ll have forgotten about it. That’s not an experience. But when you’re physically there, when you’ve travelled to Clones or Brewster Park – and you’re in the middle of it all, with the sun blasting and the crowd roaring – those are the days that stay with you. And that’s what ‘Experience the Unforgettable’ is all about, it’s about experiencing something special – those Championship days that stay with you forever,” adds Eoin Conlon, creative director.


Client: GAA
Head of Marketing: Noel Quinn
Marketing Manager: Theresa Byrne
Creative Agency: BBDO Dublin/TBWA Dublin
CEO: Neal Davies
Senior Account Manager: Áine Neenan
Head of Strategy: Paul Fisher
Strategy Director: Ronan Jennings
Executive Creative Director: Shane O’Brien
Creative Director & Copywriter: Eoin Conlon
Art Director: Kevin McKay
Head of Content & Production: Jessica Derby
Creative Producer: Hannah Lambert
Production Assistant: Samantha Baugh
Production Company: Assembly
Director: LOCKY McKenna
Producer: Rebecca Bourke
Production Coordinator: Maeve Kenny
DOP: Uri Barcelona
Focus Puller: JP Quill
Loader: Rowan Sherrard
Camera Trainee: Abbie Hegarty
B Cam: Aidan Gault
1st AD: Ciara McIlrath
3rd AD: Annabelle Cleary
Gaffer: Daragh Scott
Art Director: Ciara O’Donovan
Standby Props: Christina Brosnan
Assistant Art Director: Mille Baker
Stylist: Sarah Flanagan
Assistant Stylist: Sophie Conroy
Sound Mixer: Matthew Thompson
Driver: James Flynn
Sustainability Officer: Alexandra DeValera
Editor: Ronan Fox
Picture Post: RAYGUN
Grade: Leandro Arouca
Online: Michael Dowling
VFX: Emmet O’Farrell
Post Producer: Elaine Brennan O’Dwyer
Recording Studio: Screenscene
Original Music, Sound Design, SFX and final mixes: Denis Kilty
Media Agency: PHD
Business Director: David Scott-Lennon
Head of Client Service: Sinead Manly
Senior Account Manager: Alexandra Jakljusina

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