Ad of the Week: Brennans Launches New Campaign Highlighting Special Moments
JWT Folk has created a new campaign for one of the country’s leading food brands, Brennans Bread. The new through-the-line campaign aims to remind consumers of the “special moments” in their busy lives. According to Ivan Hammond, Head of Marketing, Brennans: “At Brennans we are committed to providing a premium, fresh quality product that our consumers love and enjoy on a...
Campaign of the Week: CARI Foundation’s The Carousel
Focus Advertising and Banjoman Films have teamed up to create a powerful video campaign for the CARI Foundation, the charity that provides child-centred specialised therapy and support to children, families and groups affected by child sexual abuse. Called “The Carousel,” the video campaign explores what is a very difficult and important message in society today. “It is a really tough line...
Ad of the Week: The Public House Delivers Pan European Ice-Cream Campaign for Unilever
The Dublin-based agency The Public House has rolled out a pan-European campaign for Unilever as part of the company’s tie-up with deliveroo to deliver ice-cream to customers. Unilever’s ice-cream division includes brands like Ben & Jerry’s and Magnum and The Public House was appointed by Unilever to identify how best to launch this initiative across Europe, handling all activations, social...
Ad of the Week: Goosebump Launches New Campaign for Mooju
Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic. The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part. The campaign will also hit stores with POS and digital screens. According to Sarah Love,...
Ad of the Week: SuperValu’s Where You’re From
With the business end of the GAA’s All Ireland Football Championship firmly underway TBWADublin has launched a new campaign for SuperValu is support of its sponsorship of the tournament. Firmly rooted in SuperValu’s brand position ‘Real Food, Real People’, this new campaign was created as a way to encapsulate “the shared values of SuperValu and the GAA.” Called ‘Where You’re...
Ad of the Week: SPAR Always Changing
SPAR has kicked off a new €1m cross-platform advertising campaign which focuses on the changing shopping habits of people as they travel through the various stages of life. Showcasing the brand’s diverse and evolving offerings in line with changing consumer needs, the campaign aims to convey the message that “SPAR is the store of choice for everyone from students to...
Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign
TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...
Ad of the Week: Snickers – You’re Not You When You’re Hungry
You're not you when you're hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take - a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong? Snickers fired the first shot by trolling...
Ad of the Week: AIB – The Power of Doing
Rothco, part of Accenture Interactive, has created a new campaign for AIB called ‘The Power of Doing’ to mark the next chapter in the brand’s ‘Backing Doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has spent her life unused at the back...
Ad of the Week: Boys + Girls Discover Different
Boys and Girls has rolled out a new global campaign for Bushmills, the iconic Irish whiskey brand which is now owned by the Mexican drinks giant Jose Cuervo. Titled “Discover Different” and with a sentiment dedicated to those that “aren’t afraid to go their own way”, the new creative taps into the essence of the Bushmills drinker and speaks to...
