Home Campaigns Ad of the Week A Bearded Dragon & Bonny Tyler Star in Boys+Girls Campaign for Three

A Bearded Dragon & Bonny Tyler Star in Boys+Girls Campaign for Three

Boys+Girls, has rolled out a new campaign for mobile phone and telecoms operator Three.

Last year Three Ireland launched its new Connected Life retail offering – one which moved the brand away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. The new campaign continues this journey with the help of a bearded dragon.

“Our launch campaign did a great job of bringing consumers on a journey showcasing how our Connected Lifestyle range can make life easier and more enjoyable through connectivity. However it was one thing showing them how these products can fit into
your everyday life to make it better, but what we really wanted to do was show how these products can make you feel. Our brief was centred around how we might bring that sense of joy to life for people and Jeff’s adventure does exactly that, showing the sense of joy and freedom that connected living can bring to everyone’s world,” says Eliis Fitgerald, head of marketing communications Three Ireland.

“Joy and freedom. Those two words defined this brief. We knew that whatever we made needed to bring a smile to the viewer’s face, and this idea instantly made us all smile. In many ways, Jeff is like us, excited to get back out and experience the world – and who wouldn’t want their daily life scored by Bonnie Tyler,” adds Kris Clarkin, creative director Boys+Girls.


Chief Creative Officer: Rory Hamilton
Creative Director: Kris Clarkin
Senior Art Director: Dean Ryan
Senior Copywriter: Michael Whelan
Business Director: Sarah Sherry
Senior Account Manager: Jessica Stokes
Production Director: Derek Doyle
Strategic Director: Patrick Meade
Head of Marketing Communications, Three: Eilis Fitzgerald
Marketing Manager, Three: Ann Marie O’Brien
Campaign Manager, Three: Carol Doherty
Executive Producer: Paul Holmes, Ponder
Director: Tomas Jonsgarden
Producer: Magnus Ackerstedt
VFX Supervisor: Jules Janaud, Framestore
Colourist: Jean-Clément Soret, Company3
Producer: Jake Saunders, Framestore
Sound Engineer: Steven Maher, Raygun
Sound Engineer: Colm O’Rourke, Raygun
Editor: Simon Pontén
Shoot VFX Supervisor: Jay Khan, Framestore
VFX Coordinator, Poppy Chadwick, Framestore

Previous articleNewsBrands to Host Engage on May 31
Next articleASAI Hosts International Delegation from SRO Community for Three-Day Event