TAM Ireland Research Highlights Big Divide Between Adlanders and General Public
Inhabit Ireland’s advertising professionals live in a markedly different media reality- perhaps even in a parallel universe- when compared to the general public, according...
Opinion: Get Ready to Target the Robots
While the imminent arrival of agentic AI into our daily lives will be accompanied by many useful applications, for advertisers and media planners, the...
Opinion: OOH with IMPACT
Geoff Lyons, CEO PML Group, on why OOH will deliver IMPACT in 2026.
Each year at PML Group we challenge ourselves with a simple but...
Opinion: Why Now Is the Moment for Brands to Invest in...
Podcasts are the new 'appointment to listen' with rapidly growing and engaged audiences tuning in to the vast digital audio treasure trove that is...
AVM Wins Best Small Business Award at Kildare Chamber Awards
The media buying specialist Advantage Media (AVM) has picked up the Best Small Business Award at the Kildare Chamber of Commerce annual awards night...
Wicked Finale Gets Mega OOH Push
Universal Pictures has teamed up with Posterplan and WPP’s, EssenceMediacom for a major OOH push for the final installment of the fantasy musical, “Wicked:...
Solar Panel Installer Activ8 Sponsors Buildings Beo on TG4
Activ8 Energies, Ireland’s largest solar panel installer, has been announced as the sponsor of TG4’s new property series Buildings Beo.
The sponsorship was brokered by...
OLIVER and Jellyfish Team Up for AI-Focused Client Event
OLIVER Ireland and Jellyfish, both of which are part of The Brandtech Group, hosted a joint client event last week called “AI: From Chaos...
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Keano Brings Festive Spirt to Sky Mobile’s Christmas Campaign
Sky Mobile has once again teamed up with former Manchester United legend and now football pundit Roy Keane for its festive “Expect More” campaign.
The...
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National Lottery Celebrates Christmas With New Campaign from Folk VML
The Irish National Lottery has rolled out its new Christmas campaign. The next chapter of the brand’s long term platform Dreams Waiting to Happen,...
