Out Look: Vodafone is the Biggest Brand on OOH so far...
OOH’s versatility continues to grow, with 61% of display activity occurring in roadside environments, 20% in retail, and 18% in travel hubs.
Opinion: Is Your Brand Showing Up for School?
Summer may still be in full swing but It’s also that time of year again when brands are thinking about their back to school ...
The Public House Says Yep to New Campaign for 48 Mobile
The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and cluttered mobile market by...
Adworld Takes a Break
It's that time of year when the team at Adworld Towers takes a well-deserved break.
We will of course be updating the website daily but our...
Emerging Sports and AI Offer New Opportunities for Sponsorship Industry
A new survey carried out by sponsorship consultancy ONSIDE in collaboration with Sport for Business, highlights AI, emerging sports and new sporting infrastructure as...
Joe Duffy Channels His Inner Private Eye in New Campaign for...
He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to...
Amazon Builds Prime Day Momentum with Dynamic Final-day Countdown
With Amazon annual Prime Day looming large on online shoppers’ minds this week, the OOH media agency Posterplan Ireland and media agency WPP OpenDoor...
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Ponder Delivers Jurassic Performance for New LEGO Movie
The Dublin-based production company Ponder has created a new global campaign for LEGO. The campaign marks the launch of the new Jurassic World movie...
Reframing Retail Media: A (Shopping) Centre of Activity
The blend of retail and recreation matters for advertisers. It creates an environment where people are not just present, they’re engaged.”
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Ringers Campaign for Dublin Port Provides Showcase for Irish Exporters
The creative consultancy Ringers has launched a new campaign to promote Dublin Port while highlighting some of the exporters that use it to export...
