Consumers Remain Guarded According to Latest Ipsos B&A Survey
As the dust settles following on the from the shock announcements of proposed eye-watering transatlantic tariffs, the public is taking a more measured approach,...
Dynamic DOOH delivers reactive messaging for GAA Finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital Out of Home comes into its own.
Over two consecutive weekends...
Out Look: Paddy Power Takes the Mic (and the Tram)...
With OOH, the best idea paired with the right format wins attention. And attention is no laughing matter.
Tayto is Ireland’s Most Emotionally Connected Brand
Tayto has topped this years RED C'S Brand Reaction Index which measures emotional connection with 176 brands in 21 categories, writes Gavin Costello.
Following three...
Spark Foundry Appoints Gemma Gilmore as Director of Growth Strategy &...
Gemma Gilmore has been appointed as director of growth strategy & client partnership at Spark Foundry, part of Core.
The newly created leadership role "reflects...
Opinion: In the Rush to AI, Google Remains a Formidable Player
Pranay Gautam from Wolfgang Digital looks at some of the big announcements that Google made during its recent GML event and what they mean...
RTÉ Bags Online Retailer Very as Sponsor of The Traitors
RTÉ has announced a major sponsorship deal with online retail giant Very for the upcoming Irish edition of the international hit series The Traitors....
Grey London Delivers a Toy Story for Vodafone Ireland
https://vimeo.com/1103062164?share=copy
Vodafone Ireland has teamed up with Grey London to unveil The Toymaker, a new brand campaign designed to reposition the telecoms giant as a...
The Big Interview: Advertising’s Next Chapter Needs Bigger Thinking
Droga5’s Global CEO Mark Green talks to John McGee about artificial intelligence, creativity, media and the big opportunities for Droga5 Dublin.
In an industry that...
RTÉ Offers €400,000 Sponsorship Package for Major Irish Drama Output
RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to align with 37 hours of...
